gold foil
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,265.04avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Price range
Okay$4.24–$23.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 181K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
32
Top-5 brand share
56%
Open market
39%
- GIGULES24%
- Wadities9%
- Stock Your Home9%
- Homepal7%
- Daketle6%
- Bememo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gigules Gold Leaf Sheets 100 Pcs Imitation Gold Foil Sheets for Arts Painting Gilding Crafts Decoration 5.5 x 5.5
GIGULES$5.864.6★3,676 rev
Wadities Gold Leaf Gilding Adhesive Set 100ml Water Based Glue and 100ml Varnish Gold Leaf Sheets 100 pcs 2 Brushes for Craft Painting and Arts
Wadities$18.784.6★2,177 rev
Homepal 100pcs Imitation Gold Leaf for Arts Gilding Crafting Painting Furniture Decoration Imitation Gold Foil Sheets 5.5 x 5.5
Homepal$5.944.6★1,877 rev
200 Count Pre-Cut Pop Up Wraps 9 Gold Disposable Wrappers for Food or Hair Highlights Stock Your Home
Stock Your Home$18.044.6★327 rev
Bememo 100 Pcs Gold Leaf Sheets Imitation Gold Foil Paper Sheets for Arts Gilding Crafting Painting Picture Frames Projects Furniture Decoration 5.5 x 5.5
Bememo$6.174.6★8,503 rev
Newest
by launch date
200Pcs Gold Leaf Sheets for Art Gold Foil Sheets for Crafts Art & DIY Projects Home Walls and Multi Artistic Decoration Imitation Gold Foil Sheets 5.5 x 5.5
Daketle$6.9024 rev
100Pcs Gold Leaf Sheets for Art Gold Foil Sheets for Crafts Art & DIY Projects Home Walls and Multi Artistic Decoration Imitation Gold Foil Sheets 5.5 x 5.5
Daketle$4.9424 rev
Gold Leaf Gilding Adhesive Kit Gold Leaf Sheets 100 pcs 3.53oz Water Based Glue and Varnish 6 Brushes for Furniture Craft Painting and Arts All-in-One Gold Foil Set
ZHIBEIYOU$15.84222 rev
100 Pcs Gold Leaf Sheets FSDIYU 3.15-Inch x 3.35-Inch Imitation Gold Foil Paper Sheets - No Fading Easy to Apply Premium Metallic Foil for Nail Art Painting Resin Jewelry & Furniture Decor
FSDIYU$4.2439 rev
Gilding Adhesive Set Wadities 5.3oz/150ml Water Based Adhesive and Varnish 100 Gold Leaf Sheets and 100 Champagne Gold Foil for Furniture & Art Crafts Decoration DIY Decorative Painting
Wadities$23.50234 rev
Trending
90-day click momentum100Pcs Gold Leaf Sheets for Art Gold Foil Sheets for Crafts Art & DIY Projects Home Walls and Multi Artistic Decoration Imitation Gold Foil Sheets 5.5 x 5.5
Daketle$4.944.4★
Gold Leaf Gilding Adhesive Kit Gold Leaf Sheets 100 pcs 3.53oz Water Based Glue and Varnish 6 Brushes for Furniture Craft Painting and Arts All-in-One Gold Foil Set
ZHIBEIYOU$15.844.3★
100 Pcs Gold Leaf Sheets FSDIYU 3.15-Inch x 3.35-Inch Imitation Gold Foil Paper Sheets - No Fading Easy to Apply Premium Metallic Foil for Nail Art Painting Resin Jewelry & Furniture Decor
FSDIYU$4.244.6★
200Pcs Gold Leaf Sheets for Art Gold Foil Sheets for Crafts Art & DIY Projects Home Walls and Multi Artistic Decoration Imitation Gold Foil Sheets 5.5 x 5.5
Daketle$6.904.4★
10g Metallic Foil Flakes Gold Leaf Flakes Gold Foil Flakes for Resinfor Nail Art Painting Crafts Jewelry Making DIY Crafts Slime and Resin Jewelry Making
Verlimk$5.864.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Well rounded, high quality set thats perfect for beginners and experienced crafters”
“Good Value”
“The color is stunning”
“it adheres and applies the same way and looks just as good”
“Very good template creating art”
“As described”
“Practice”
“the shine is amazing”
“you get a nice flat finish”
What buyers complain about
“It is a very thin paper”
“Garbage”
“I realized that the bottle of gilding adhesive had dripped throughout the package making everything very sticky and gummy”
“Followed instructions hard to use”
“the color was a bit different than I expected”
“Very fragile,”
“Incredibly messy”
“Very small”
“it was a bit difficult for me to use”
“Bad bottling lead to leaks in the box before opening”