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gold charms

Skip it53/100

a small market ($26K/yr) — gold charms doesn't clear our bar today.

Market/yr

$26K

Growth (1y)

+280.7%

Products

52

Brands

36

was 62 a year ago

Sellers

41

Price range

$5.74–$19.08

Returns

2.6%

Rating

4.6★

53/100

Skip it

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
84
×0.30
Competition
79
×0.20
Quality gap
34
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +280.7% year over year.
15K7KHoliday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.7×

Competition

15%WOCRAFT
  • WOCRAFT15%
  • Poxtex6%
  • Jewlpire6%
  • PAVOI6%
  • GTVOODX5%
  • Acejoz5%
  • Other (30 brands)57%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 36 brands and 41 sellers compete here.

Brands

36 falling

was 62 a year ago

Sellers

41

Top 5 brand share

38%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 52 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Beautiful quality”

Value For Money12%

“Great deal”

Color8%

“the colors are very pretty”

Advertised Vs Actual Product6%

“Exactly as pictured”

Size-Overall6%

“Good fit”

Gifting Purpose4%

“Beautiful Gift”

Chain/Key Quality4%

“Sturdy chain”

Comfort-Overall4%

“So comfortable”

Durability4%

“have not had ANY issues”

Brightness/Shine/Glow3%

“It sparkles”

What buyers complain about

Size-Overall29%

“The cross was so small”

Quality-Overall8%

“Extremely low quality”

Durability7%

“falls apart”

Chain/Key Quality6%

“chain broke”

Ease Of Use5%

“not easy to use”

Allergies5%

“I have some crazy skin allergies”

Precious Gemstone4%

“a diamond already fell out”

Color4%

“The color was off a bit”

Advertised Vs Actual Product2%

“description was deceptive regarding size”

Value For Money2%

“Looks more expensive than what I paid”

Top return reasons

  • Size-Overall44%
  • Advertised Vs Actual Product8%
  • Chain/Key Quality8%
  • Color7%
  • Quality-Overall7%
  • Metal Authenticity5%
  • Thin3%
  • Value For Money2%
  • Defective Material/Parts2%
  • Durability2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.