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50

gnome diamond painting

Worth a look

Shows low returns (0.7%), but soft demand (-31.9% this quarter) keeps it on the watch list.

Market size 11Growth 9Conversion 36Competition 91Returns 97Price range 58Avg price 24Brand share 96Review moat 89Quality gap 21

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great210.65

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.30–$30.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.69

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 176K searches

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

70

Top-5 brand share

28%

Open market

68%

  • HHMATITS8%
  • NEGEKFKX6%
  • BYGFHLYW5%
  • Bzconxin5%
  • Camocin4%
  • DIYDECORFUN4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8704%$2K6%$3K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 86 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience23%

“fun to make”

Quality-Overall13%

“Great quality reasonable prices”

Color12%

“The colors are beautiful”

Design-Overall8%

“A great kit with adorable designs”

Ease Of Use6%

“Very easy to work”

Advertised Vs Actual Product6%

“These come exactly as pictured”

Image/Picture Clarity6%

“Good picture”

Gifting Purpose5%

“Great gift”

Value For Money2%

“Cute for the price”

Size-Overall2%

“this fit that for me”

What buyers complain about

Color22%

“No true reds”

Ease Of Use9%

“Hard to separate”

Advertised Vs Actual Product7%

“Item is NOT as pictured”

Adhesion/Stickiness6%

“Stickiness is terrible”

Display-Overall4%

“It's difficult to see the picture once completed”

Magnetic Strength/Adsorption4%

“Not Magnetic”

Size-Overall4%

“thus doesnt fit in the diamond painting books”

Brightness/Shine/Glow3%

“It's hard to tell from the completed picture above how shiny it is”

Water Resistance2%

“the condensation on the glass caused the coaster to get wet”

Moist/Dry2%

“the condensation on the glass caused the coaster to get wet”

Top return reasons

Size-Overall19%
Advertised Vs Actual Product16%
Adhesion/Stickiness10%
Design-Overall8%
Value For Money6%
Defective Material/Parts6%
Material Quality5%
Display Colors3%
Magnetic Strength/Adsorption3%
Gifting Purpose3%