glow in the dark vinyl
Worth a lookShows low returns (1.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.9%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,757.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.89–$21.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 149K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
66%
Open market
27%
- FUNKAKA20%
- WRAPXPERT16%
- TECKWRAP10%
- HTVVETUR9%
- guangyintong9%
- SHOYISI7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FUNKAKA Glow in The Dark Heat Transfer Vinyl Bundle 9 Pack 12 x 10 Sheets HTV Vinyl for T-Shirt 7 Assorted Colors Iron On Vinyl for All Cutter Machine Easy to Cut & Weed for Heat Vinyl Design
FUNKAKA$9.974.4★868 rev
guangyintong Glow in The Dark Heat Transfer Vinyl Rolls 12 x 5ft Luminous Green Iron on Vinyl for T Shirts PU Elastic HTV Vinyl for All Cutter Machine Easy to Cut & Weed for Cool Costumes & Design
guangyintong$9.774.5★4,912 rev
WRAPXPERT Glow in the Dark Permanent Adhesive Vinyl Holographic Iridescent Vinyl Opal White Glow Green for Wrap Stickers Decal Lettering 12 x5ft
WRAPXPERT$14.174.3★837 rev
WRAPXPERT White Glow in the Dark Vinyl Glow in the Dark Permanent Adhesive Vinyl Roll for Wrap Stickers Decal Lettering 12 x5ft
WRAPXPERT$13.924.3★837 rev
HTVVETUR Glow in The Dark HTV Heat Transfer Vinyl Roll 12 Inch by 5 Feet Iron on DIY for T-Shirt PU Stretch Elastic HTV Vinyl (Dark in Glow Light Green 5FT)
HTVVETUR$8.874.4★902 rev
Newest
by launch date![Glow in Dark Vinyl - 6 pk Adhesive Sheets [5.5x12 Inch]. Permanent Vinyl Paper and Cricut Sheets - Spooky Halloween Glow in The Dark Paper with Permanent Adhesive](https://m.media-amazon.com/images/I/412+PYWOI8L.jpg)
Glow in Dark Vinyl - 6 pk Adhesive Sheets [5.5x12 Inch]. Permanent Vinyl Paper and Cricut Sheets - Spooky Halloween Glow in The Dark Paper with Permanent Adhesive
Kraftex$10.04883 rev
Efuncro Fluorescent Glow in Dark HTV 12 x 12-6 Sheets HTV Heat Transfer Vinyl for Cricut Machine Luminous Heat Transfer Lettering Film Glow in The Dark Heat Transfer Vinyl for T Shirts Pillows
Efuncro$10.74777 rev
FUNKAKA Glow in The Dark Heat Transfer Vinyl Bundle 9 Pack 12 x 10 Sheets HTV Vinyl for T-Shirt 7 Assorted Colors Iron On Vinyl for All Cutter Machine Easy to Cut & Weed for Heat Vinyl Design
FUNKAKA$9.97868 rev
3D Puff Glow in The Dark Heat Transfer Vinyl Luminous Fluorescent Color HTV Puff Vinyl 10 Sheets 12x10for Heat Press T Shirt
SHOYISI$21.204,518 rev
WRAPXPERT Glow in the Dark Permanent Vinyl Roll Lime Green Glow in the Dark Vinyl for Wrap Stickers Decal Lettering 12 x5ft
WRAPXPERT$13.96837 rev
Trending
90-day click momentum
Cricut Glow-in-The-Dark Vinyl - Removable Assorted
Cricut$7.894.3★
TECKWRAP Glow in the Dark Vinyl Permanent Chrome Vinyl Opal White to Green 1ft x 5ft for Craft Cutter Sign Plotter Decals Scrapbook Lettering DIY Decorations
TECKWRAP$13.994.5★
Siser EasyWeed Heat Transfer Vinyl 11.8 x 3ft Roll (Glow in The Dark) - Compatible with Siser Cricut Silhouette and Other Craft/Professional Cutters - CPSIA Certified
Siser$16.754.7★
Reflective Vinyl for Cricut Joy Permanent Adhesive (12 Pack Bundle 5.5 x 12 Inch) Light-Activated Glow in The Dark Sticker Sheets for DIY Outdoor Stickers and Decal. Safe Car Parking Crafting Art
Kraftex$10.084.5★
3D Puff Glow in The Dark Heat Transfer Vinyl Luminous Fluorescent Color HTV Puff Vinyl 10 Sheets 12x10for Heat Press T Shirt
SHOYISI$21.204.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright glow”
“The quality is consistent every time, and it sticks and cuts beautifully”
“Easy to use”
“Colors are beautiful”
“Finally an iridescent vinyl that has good adhesive”
“Works nice”
“adheres really well”
“Durable and easy to use”
“Also great for the price”
“EXACTLY as described”
What buyers complain about
“Didn't glow AT ALL”
“Couldnt use”
“poor quality control”
“No accurate color”
“The small pieces would not stay down. poor adhesive”
“Did not work”
“The product is thicker than competitors'”
“its pretty tough whatever it is”
“this one doesn't glow in the dark i already printed it”
“The worst vinyl ever”