glow in the dark paper
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Price range
Good$5.66–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$273K$273K/yr · 214K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,045.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
74
Top-5 brand share
99%
Open market
0%
- Astrobrights75%
- Neenah19%
- DIMROM2%
- Magecubiku2%
- Uncle Paul2%
- PrintWorks1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrobrights Color Cardstock -Bright Assortment 65 lb Cover Weight 8.5 x 11 Assorted 250/Pack
Astrobrights$16.794.8★1,760 rev
WAU24447812 - PAPER 8.5X11 CDSTK 75 AST
Neenah$9.424.8★19,449 rev
Astrobrights/Neenah Bright White Cardstock 8.5 x 11 65 lb/176 gsm White 75 Sheets (90905-02) - Packaging May Vary
Astrobrights$5.664.8★25,814 rev
Astrobrights Mega Collection Colored Cardstock Classic 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91630)
Astrobrights$19.534.9★3,923 rev
Astrobrights Mega Collection Colored Cardstock Brilliant 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91687) Assorted
Astrobrights$19.574.9★1,692 rev
Newest
by launch date
Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)
Astrobrights$26.3728 rev
Astrobrights Colored Cardstock Classic Assortment 6-Colors 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (92065)
Astrobrights$13.3427 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.12137 rev
40 Sheets Bright Colored Cardstock - 8.5 x 11 Letter Size Card Stock 180GSM/65LB Printer Paper for Card Making DIY Crafts Christmas UAP12MX40
Uncle Paul$7.08253 rev
Colored Cardstock 8.5 in x 11 in 56 Sheet Fluorescent Neon Index Paper 250 GSM/90 LB HeavyWeight Card Stock Set of 7 Colors for Cutting DIY Art Craft
Magecubiku$22.1443 rev
Trending
90-day click momentumAstrobrights Colored Cardstock Classic Assortment 6-Colors 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (92065)
Astrobrights$13.344.9★
Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)
Astrobrights$26.374.8★
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★
40 Sheets Bright Colored Cardstock - 8.5 x 11 Letter Size Card Stock 180GSM/65LB Printer Paper for Card Making DIY Crafts Christmas UAP12MX40
Uncle Paul$7.084.6★
Colored Cardstock 8.5 in x 11 in 56 Sheet Fluorescent Neon Index Paper 250 GSM/90 LB HeavyWeight Card Stock Set of 7 Colors for Cutting DIY Art Craft
Magecubiku$22.144.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +27.6% search growth over the last 90 days.Peak months: May, Nov · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“sturdy paper”
“the quality is consistent”
“Good Value”
“Nice thickness”
“the print quality was excellent for what I was looking for”
“just what I needed”
“its still great paper”
“easy to use”
“it's sturdy”
What buyers complain about
“it does not seem to be as thick as labeled to be”
“A bit costly for paper”
“Not white”
“Very flimsy”
“Product not exactly at listed”
“While this cardstock is a little more expensive than others”
“Cannot be the weight as advertised”
“Great paper though not bright white”
“the carboard was dirty”
“its a little shorter”