glow in the dark paint
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Price range
Good$5.42–$36.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$521K$521K/yr · 969K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,524.45avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
36
Top-5 brand share
72%
Open market
22%
- Artecho24%
- ABEIER18%
- Artme14%
- FolkArt9%
- neon nights8%
- Rust-Oleum6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ABEIER Glow in the Dark Acrylic Paint - 10 Bright Colors (60ml/2oz) Long Lasting Glow Fluorescent Paint for DIY Projects Halloween Easter Christmas Decorations
ABEIER$21.084.1★841 rev
Artecho Glow in the Dark Acrylic Paint Set 8 Colors x 20ml (0.7oz)
Artecho$8.744.0★2,059 rev
ARTME Glow in The Dark Paint 10 Bright Colors 60ml/2oz Blacklight Paint Set Neon Craft Paint Acrylic Glow Fluorescent Paint Perfect for Art Painting DIY projects Halloween and Christmas Decoration
Artme$19.504.2★410 rev
neon nights Glow in The Dark | Luminescent | Phosphorescent | Self-Luminous Paint - Set of 8
neon nights$11.784.0★36,469 rev
Rust-Oleum 214945 Glow in The Dark Brush On Paint Half Pint
Rust-Oleum$15.933.6★2,443 rev
Newest
by launch date
Nicpro 6 Colors Fluorescent Washable Paint Set for Kid (4 oz 120ml) Glow in the Black Light Non Toxic Neon Tempera Paints for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro$20.9441 rev
Artecho Glow in the Dark Acrylic Paint Set 6 Colors x 11ml (0.37oz)
Artecho$5.742,059 rev
12 PCS Glow Face & Body Paint Glow in the Blacklight Makeup Neon Face Paint for Halloween Birthday Party
MeiduGaga$9.9531 rev
Artecho Glow in the Dark Paint 6 Colors 120 ml / 4 oz
Artecho$24.009,392 rev
Nicpro 6 Colors Fluorescent Large Washable Paint Set for Kid (16.9 oz) Glow in the Black Light Non Toxic Neon Tempera Paints for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro$36.0341 rev
Trending
90-day click momentumNicpro 6 Colors Fluorescent Washable Paint Set for Kid (4 oz 120ml) Glow in the Black Light Non Toxic Neon Tempera Paints for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro$20.944.4★
Artecho Glow in the Dark Acrylic Paint Set 6 Colors x 11ml (0.37oz)
Artecho$5.744.0★
12 PCS Glow Face & Body Paint Glow in the Blacklight Makeup Neon Face Paint for Halloween Birthday Party
MeiduGaga$9.954.2★
Nicpro 6 Colors Fluorescent Acrylic Paint Set (4 oz 120 ml) Glow in the Black Light Non-Toxic & Vibrant Neon Paint for Neon Party Decoration DIY Project on Multi-Surface Canvas Rock Wood Craft
Nicpro$24.764.5★
milo Glow in the Dark Acrylic Paint | Clear Phosphorescent Green Glow | 16 oz Bottle | Easy Light Glow Activated | Made in the USA | Non-Toxic | Glows UV in Black Light | Paint in the Dark
milo$24.704.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to use”
“Great glow”
“Fun Gift”
“Colors are bright”
“I had a nice set of reviews”
“Encourages creativity”
“easy to paint”
“Easy to use”
“Worth the price”
“As advertised”
What buyers complain about
“No GLOW”
“Not a good paint”
“Hardly works”
“Some colors didn't really show”
“it was milky in thick spots”
“not worth it”
“Garbage product”
“Too small”
“False advertisement”
“Hard to use”