gloss varnish
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Price range
Okay$4.80–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$168K$168K/yr · 135K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,699.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
73
Top-5 brand share
94%
Open market
2%
- Liquitex60%
- DecoArt15%
- MCTRHG11%
- GRANOTONE5%
- Vallejo5%
- SENVEN3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex BASICS Gloss Varnish 250ml (8.4oz) Bottle
Liquitex$8.214.7★10,346 rev
Liquitex Professional Gloss Varnish 473ml (16-oz)
Liquitex$24.614.8★21,175 rev
Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Art Craft Non-Yellow Clear Coat for Clay Wood Glass Metal Plastic Protect Boost Gloss Finish on Canvas Rock Painting Model
MCTRHG$10.084.4★1,147 rev
Decoart DuraClear Varnish Gloss DS19-9 8 fl oz Bottle
DecoArt$13.054.7★211 rev
Liquitex Professional High Gloss Varnish 237ml (8-oz)
Liquitex$17.684.8★21,175 rev
Newest
by launch date
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
SENVEN$9.9881 rev
Bluebird Signature Gloss Varnish for Acrylic Painting Non-Yellowing Non-Toxic Anti-Crazing Gloss Varnish for Pro Artists Hobby Painters & Kids (Gloss 3.4 Fl Oz)
BLUEBIRD$7.04192 rev
Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Art Craft Non-Yellow Clear Coat for Clay Wood Glass Metal Plastic Protect Boost Gloss Finish on Canvas Rock Painting Model
MCTRHG$10.081,147 rev
GRANOTONE Clear Coat Acrylic High Gloss Varnish Finish 3.38 fl oz 100 ML Non Yellowing Non Toxic Anti Crazing Artist Varnish for Acrylic Painting Pro and Hobby Artists!
GRANOTONE$9.714,240 rev
Liquitex BASICS Gloss Varnish 250ml (8.4oz) Bottle
Liquitex$8.2110,346 rev
Trending
90-day click momentumGloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
SENVEN$9.984.4★
Liquitex Professional Satin Varnish 237ml (8-oz)
Liquitex$16.724.8★
Vallejo - Permanent Acrylic Varnish | Glossy Finish 60 ml. (2.02 fl.oz.) | Extraordinary Hardness & Permanence | Scratch Resistant & Non-Yellowing | Outdoor and Indoor Surfaces
Vallejo$8.674.7★
Liquitex Professional Gloss Varnish 473ml (16-oz)
Liquitex$24.614.8★
DecoArt DS19-3 Americana DuraClear Varnishes 2-Ounce Gloss
DecoArt$4.804.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“reliably good results”
“Nice paint”
“Drys completely clear”
“good value”
“Great finish”
“Very Glossy”
“goes on well”
“Worked as advertised”
“Beautiful shade, easy to apply, so far has held up great”
What buyers complain about
“Smears paint”
“Sticky”
“NOT GLOSSY”
“same reason I dislike Clear coating that will go green”
“Look likes old stuff”
“expensive for the quality/quantity”
“over priced for what you get”
“Left Stains”
“Tacky”
“does not work”