glitter gel pens
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.2M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$4.26–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,139.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
69
Top-5 brand share
61%
Open market
34%
- Grabie25%
- Pentonic12%
- Aen Art10%
- TANMIT9%
- Soucolor6%
- Taotree5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grabie Glitter Gel Pens 18 Colors Glitter Gel Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work
Grabie$16.754.4★3,018 rev
Pentonic Glitter Gel Pens 10 Count 10 Assorted Colors 1.0 mm Bold Point Smooth Writing For Journaling Notetaking & Art Projects (1002365)
Pentonic$4.964.4★3,130 rev
Aen Art Glitter Gel Pens 100 Color Glitter Pen Set for Making Cards 30% More Ink Neon Glitter Gel Marker for Adult Coloring Books Journaling Crafting Doodling Drawing
Aen Art$18.454.7★21,716 rev
Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft
Soucolor$20.304.8★12,568 rev
TANMIT Glitter Gel Pens 33 Colors Neon Glitter Pens Set Gel Art Markers with 40% More Ink for Adult Coloring Books Drawing Journaling Doodling
TANMIT$6.914.6★16,387 rev
Newest
by launch date
SKYDUE Glitter Gel Pens Set 18 Colors Retractable Sparkle Glitter Pens for Coloring Books Drawing Journaling Scrapbooking & DIY Crafts Smooth Writing & Non-Toxic Art Pens
SKYDUE$8.3756 rev
EpenGo Click Glitter Gel Pen Set 24 Colors 1.0mm Tip for Adult Coloring Books Journaling Art Projects & Planner Decor(Retractable Glitter Pen - 24 Colors)
EpenGo$8.53121 rev
OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work
OHQOHQ$12.2156 rev
Grabie Glitter Markers 24 Pack Extra Fine Tip Acrylic Paint Markers Quick-Drying Water-Based Metallic Glitter Pens for Paper Card Making Canvas Fabric DIY Craft Supplies for Adult & Kids
Grabie$25.14405 rev
LETS RESIN PAINT Glitter Gel Pens 18 Vibrant Colors Sparkle Gel Pen Retractable Metallic Shimmer Pens for Adults Coloring Drawing Note Taking Journaling and Writing
LET'S RESIN$12.57222 rev
Trending
90-day click momentumSKYDUE Glitter Gel Pens Set 18 Colors Retractable Sparkle Glitter Pens for Coloring Books Drawing Journaling Scrapbooking & DIY Crafts Smooth Writing & Non-Toxic Art Pens
SKYDUE$8.374.1★
OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work
OHQOHQ$12.214.4★
EpenGo Click Glitter Gel Pen Set 24 Colors 1.0mm Tip for Adult Coloring Books Journaling Art Projects & Planner Decor(Retractable Glitter Pen - 24 Colors)
EpenGo$8.534.5★
Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip
Mr. Pen$6.594.5★
Pentonic Ballpoint Pens 10 Count Frosted Pale Gray Barrel with Black Ink 0.7 mm Fine Point Smooth Writing For Journaling & Note Taking (PEN13086)
Pentonic$4.834.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very pretty”
“The quality was pristine”
“Smooth Writing”
“Great Value”
“Excellent Pens”
“Beautiful sparkle”
“Fun to use”
“Refills are all fine”
“Smooth and bright”
“easy to hold”
What buyers complain about
“Colors are off”
“They were dry”
“very cheap quality”
“does not write smooth”
“honestly not super functional”
“comes apart too easily”
“Ink runs out”
“Not the most sparkly”
“Im not sure at this price point”
“Leaked all over”