glitter
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size
Great$985K$985K/yr · 2.4M searches
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.75–$21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,496.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
58
Top-5 brand share
84%
Open market
13%
- LEOBRO36%
- LICOOL GLITTER29%
- Linwulte9%
- Ciyowta6%
- Teenitor4%
- Qflrgon3%
- Open — no brand owns it (8 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Holographic Chunky Glitter Set of 12 Licool Craft Glitter for Resin Art Crafts Cosmetic Glitter for Nail Body Face Eye Epoxy Resin Sequin Flake Sparkle for Slime Tumbler Jewelry Making
LICOOL GLITTER$6.904.6★2,616 rev
LEOBRO Glitter 18 Pack Fine Glitter Craft Glitter Powder Shake Jar Multi Assorted Set Extra Fine Glitter for Resin Art Crafts Tumbler Scrapbook Jewelry Making Body Face Hair Glitter 15g/ Bottle
LEOBRO$9.794.7★3,097 rev
LEOBRO Glitter 32 Colors Fine Glitter for Crafts Resin Body Hair Face Nail DIY Party Decorations Arts and Crafts
LEOBRO$9.404.7★13,143 rev
LEOBRO Glitter 24 Jars Holographic Chunky Glitter for Crafts Resin Sequins for Crafts Hair Face Body Makeup Nail DIY Arts and Craft Party Christmas Decorations
LEOBRO$5.884.5★679 rev
Holographic Chunky Glitter Set of 36 Colors Craft Glitter Sparkle Sequins Cosmetic Glitter Flake for Epoxy Resin Body Face Eye Nail Arts Slime Making Wedding Festival Party Decoration
LICOOL GLITTER$9.244.6★2,616 rev
Newest
by launch date
Qflrgon 12 Jars Holographic Chunky Craft Glitter for Resin Slime Tumbler DIY Jewelry Hair Face Body Makeup Nail Festival & Party Decorations
Qflrgon$3.8136 rev
LEOBRO Glitter 24 Jars Holographic Chunky Glitter for Crafts Resin Sequins for Crafts Hair Face Body Makeup Nail DIY Arts and Craft Party Christmas Decorations
LEOBRO$5.88679 rev
LEOBRO 100g / 3.5 oz Silver Glitter Holographic Fine Glitter for Crafts Resin DIY Jewelry Keychains Flowers Party Decorations Holographic Silver
LEOBRO$5.75917 rev
MAQIHAN 36 PCS Ultra Fine Glitter for Crafts - Glitter Powder Rainbow for Craft Resin Slime for Nail Body Hair Face Bulk Set of 12 Colors
MAQIHAN$6.26269 rev
Holographic Glitter for Craft Set of 12 Colors Fine Glitter Laser Extra Fine for Resin Arts Assorted for Body 0.3mm for Nail Art
LICOOL GLITTER$6.662,616 rev
Trending
90-day click momentumQflrgon 12 Jars Holographic Chunky Craft Glitter for Resin Slime Tumbler DIY Jewelry Hair Face Body Makeup Nail Festival & Party Decorations
Qflrgon$3.814.8★
24 Colors Glitter Set Fine Glitter for Resin Arts and Craft Supplies Glitter Festival Glitter Powder Makeup Glitter Cosmetic Glitter for Body Nail Face Hair Eyeshadow Lip Gloss Making
LICOOL GLITTER$6.034.7★
Holographic Chunky Glitter Set of 36 Colors Craft Glitter Sparkle Sequins Cosmetic Glitter Flake for Epoxy Resin Body Face Eye Nail Arts Slime Making Wedding Festival Party Decoration
LICOOL GLITTER$9.244.6★
LEOBRO Chunky Glitter 18 Jars Craft Glitter for Resin Crafts Tumbler DIY Arts and Crafts Total 270g
LEOBRO$10.174.7★
Renfio Iridescent Ultra Fine Glitter Powder Resin Supplies Glitters 1.94 Oz (55g) PET Flake Crafts Sequins 1/128 0.008 0.2mm Epoxy Chips Flakes for Tumbler Slime Olympic Decorations - Colorful White
Renfio$6.174.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Bright”
“Lots of variety”
“Great value”
“as advertised”
“Easy to use”
“Good size”
“I love that it is buildable”
“the durability is awesome”
“I love how chunky the glitter is”
What buyers complain about
“Small containers”
“Not at all as pictured”
“You can barely see the sparkles on your skin”
“The Pigment wasnt great”
“Waste of money”
“However the packaging they come in is flimsy”
“three bottles are completely emptied from leaking”
“also very chunky”
“There is no glue so no way thats an idea below”
“My fingers were very dry when I picked up the glitter in the photos so just a tiny bit went onto my fingers”