gilding wax
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Price range
Good$4.76–$39.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good940.51avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 100K searches
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
66
Top-5 brand share
71%
Open market
23%
- Viva Decor28%
- Jolie12%
- Moshify11%
- Dixie Belle Paint Company10%
- AMACO9%
- Gilders Paste6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Jolie Gilding Wax Metallic Finish for Furniture Hardware and Dcor Gold 1 Ounce [30ml]](https://m.media-amazon.com/images/I/31l3U8JOXPL.jpg)
Jolie Gilding Wax Metallic Finish for Furniture Hardware and Dcor Gold 1 Ounce [30ml]
Jolie$23.584.7★874 rev
Viva Decor Inka Gold Gilding Wax2.3 oz (Old Gold) - Easily Applicable Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
Viva Decor$11.404.6★1,728 rev
Pebeo Gilding Wax 30ml Empire Gold Gilding Wax for Crafting Antiquing Wax for Crafts and Professional Finish Gilding Wax for Wood Metal and More Bundled with Moshify Application Brushes
Moshify$24.914.6★158 rev
Dixie Belle Gilding Wax - Gold (1.3 oz) - Oil-Based Metallic Luxury Luster for Sheen Shimmer on DIY Projects - Detail Enhancer for Furniture Hardware Wood
Dixie Belle Paint Company$22.234.6★557 rev
Viva Decor Inka Gold Gilding Wax2.3 oz (Golden Brown) - Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
Viva Decor$11.434.6★1,728 rev
Newest
by launch date
JOFOOK King Gold Gilding Wax 55ml One Step No Sanding Antique Metallic Wax for Wood Metal Glass Plaster Resin Professional Finishing Paste for Furniture & Picture Frame Restoration
JOFOOK$20.7819 rev
JAOJAO Bronze Gilding Wax 55ml Metallic Polish Paste for Wood and Metal Ideal for DIY Crafts and Antique Highlighting
JAOJAO$12.007 rev
Gilding Adhesive Set TUFINEIN 3.53oz/100ml Water Based Adhesive and Varnish Gold Leaf and Champagne Gold Foil Gilding Kit Furniture & Crafts Decoration Art Painting DIY Decorative Painting
Tufinein$17.55496 rev
Pebeo Gilding Wax 30ml Empire Gold Gilding Wax for Crafting Antiquing Wax for Crafts and Professional Finish Gilding Wax for Wood Metal and More Bundled with Moshify Application Brushes
Moshify$24.91158 rev
Pebeo Gilding Wax 30ml King Gold Gilding Wax for Crafting Antiquing Wax For Crafts and Professional Finishing Gilding Wax for Wood Metal Glass and More Bundled with Moshify Application Brushes
Moshify$24.92158 rev
Trending
90-day click momentumJOFOOK King Gold Gilding Wax 55ml One Step No Sanding Antique Metallic Wax for Wood Metal Glass Plaster Resin Professional Finishing Paste for Furniture & Picture Frame Restoration
JOFOOK$20.784.4★
F|S FRAMER SUPPLY Amaco Rub N Buff Wax Metallic Finish 3 Color Gold Assortment (Gold Leaf Antique Gold Grecian Gold)
F|S FRAMER SUPPLY$17.344.8★
Viva Decor Inka Gold Gilding Wax2.3 oz (Silver) - Easily Applicable Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
Viva Decor$11.374.6★
JAOJAO Bronze Gilding Wax 55ml Metallic Polish Paste for Wood and Metal Ideal for DIY Crafts and Antique Highlighting
JAOJAO$12.004.8★
Viva Decor Inka Gold Premium Gilding Wax (908 Old Gold 1 41 oz) metallic acrylic paint - craft paint set - effect paints - craft paints acrylic sets - apply polish - done! - Made In Germany
Viva Decor$9.784.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.Peak months: Feb, Aug · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“Awesome colors”
“Excellent product”
“Exactly what I wanted”
“Great deal”
“It makes projects look instantly elegant”
“I am very happy with this paint”
“it's pretty durable”
“produces results”
“good coverage”
What buyers complain about
“Color is not what you think”
“Paint doesnt work well if your project doesnt just lie flat”
“Tiny”
“It also does not dry well”
“Hard to get past the price”
“The only thing I don't like about it is the intense smell”
“Does not work”
“they would go on more thickly or densely than I had wanted”
“Not new, used”
“Poor product or bad batch”