gesso for oil painting
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Price range
Good$9.27–$26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,605.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 25K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
17
Top-5 brand share
96%
Open market
2%
- Liquitex30%
- U.S. Art Supply23%
- Mont Marte19%
- BLUEBIRD17%
- Falling in Art8%
- Winsor & Newton2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★10,483 rev
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.994.7★5,543 rev
BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
BLUEBIRD$14.644.6★1,036 rev
Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
Mont Marte$10.824.7★2,474 rev
Falling in Art 16.9 Oz White Gesso Primer for Acrylic Painting for Oil Paints Non-Toxic Canvas Surface Prep Medium
Falling in Art$13.834.7★185 rev
Newest
by launch dateFalling in Art 16.9 Oz White Gesso Primer for Acrylic Painting for Oil Paints Non-Toxic Canvas Surface Prep Medium
Falling in Art$13.83185 rev
BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
BLUEBIRD$14.641,036 rev
Mont Marte Premium Gesso Universal Primer 64oz (1.89L) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
Mont Marte$26.842,474 rev
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.995,543 rev
Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
Mont Marte$10.822,474 rev
Trending
90-day click momentum
Liquitex Professional Gesso Surface Prep Medium 237ml (8.0 oz) Super Heavy
Liquitex$15.854.8★
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★
Mont Marte Premium Gesso Universal Primer 64oz (1.89L) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
Mont Marte$26.844.7★
BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
BLUEBIRD$14.644.6★
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.994.7★
Demand
Weekly Amazon search volume, last 18 weeks — -9.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“For painting, it provides a nice smooth surface”
“As advertised”
“Good coverage”
“Worth it”
“It's thick, easy to apply on”
“Easy to use”
“Love this and it doesnt crack”
“Gets the job done well”
“Great for crafting”
What buyers complain about
“there was evidently a plastic covering to the paint”
“This gesso was so cheap”
“I am not sure it it smells a little bit or not even after drying”
“is like the cheap acrylics”
“Appeared to be rubbery”
“except it dries thin”
“The size is a bit smaller than anticipated”
“that was a mess”
“DONT BUY GALLON BUCKET STORAGE CONCERNS:”
“My Biggest issue with it is the disruption said it dried clear and its anything”