gesso
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great$894K$894K/yr · 548K searches
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Review moat
Okay3,499avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.94–$14.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
12
Top-5 brand share
100%
Open market
0%
- Liquitex46%
- BLUEBIRD40%
- U.S. Art Supply11%
- Mont Marte3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★10,483 rev
BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
BLUEBIRD$14.644.6★1,036 rev
BLUEBIRD Heavy Gesso Primer for Acrylic Painting White 5.3Oz / 150 GM Full Tub Gesso Surface Prep Medium For Acrylic Paint and Oil Paint
BLUEBIRD$6.944.6★1,036 rev
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.994.7★5,543 rev
BLUEBIRD Studio Acrylic Gesso - Liquid Gesso Primer for Arylic Painting Surface Prep Medium (White 16.9 Fl Oz)
BLUEBIRD$8.684.6★422 rev
Newest
by launch dateBLUEBIRD Studio Acrylic Gesso - Liquid Gesso Primer for Arylic Painting Surface Prep Medium (White 16.9 Fl Oz)
BLUEBIRD$8.68422 rev
BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
BLUEBIRD$14.641,036 rev
BLUEBIRD Heavy Gesso Primer for Acrylic Painting White 5.3Oz / 150 GM Full Tub Gesso Surface Prep Medium For Acrylic Paint and Oil Paint
BLUEBIRD$6.941,036 rev
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.995,543 rev
Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
Mont Marte$10.822,474 rev
Trending
90-day click momentumLiquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★
BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
BLUEBIRD$14.644.6★
BLUEBIRD Heavy Gesso Primer for Acrylic Painting White 5.3Oz / 150 GM Full Tub Gesso Surface Prep Medium For Acrylic Paint and Oil Paint
BLUEBIRD$6.944.6★
Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
Mont Marte$10.824.7★
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.994.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality gesso”
“For painting, it provides a nice smooth surface”
“Good coverage”
“As described”
“It's thick, easy to apply on”
“Easy to use”
“Reasonable cost”
“Gets the job done well”
“Nice and smooth”
“Good consistency”
What buyers complain about
“there was evidently a plastic covering to the paint”
“Small”
“Other brands I've used, name brands and off brands, have had slight smells”
“This gesso was so cheap”
“is like the cheap acrylics”
“This resulted in some leakage”
“Its ok. It was very heavy”
“My Biggest issue with it is the disruption said it dried clear and its anything”
“Not worth the money”
“except it dries thin”