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gel wax for candle making

Skip it46/100

a small market ($280K/yr) — gel wax for candle making doesn't clear our bar today.

Market/yr

$280K

Growth (1y)

+174.7%

Products

15

Brands

6

was 11 a year ago

Sellers

8

Price range

$9.11–$53.10

Returns

1.1%

Rating

4.4★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
14
×0.30
Growth
74
×0.30
Competition
28
×0.20
Quality gap
46
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +174.7% year over year.
8K4KHoliday '24Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 1.7×

Competition

58%TooGet
  • TooGet58%
  • Heigble21%
  • CoolCrafts10%
  • Vehipa5%
  • Blingfun4%
  • MTLEE2%
  • Other0%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 8 sellers compete here.

Brands

6 falling

was 11 a year ago

Sellers

8

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great candle wax”

Ease Of Use15%

“Easy to use”

Value For Money13%

“Nice kit for price would buy again”

Advertised Vs Actual Product10%

“As advertised”

Color9%

“The colors blend well”

Efficiency6%

“Actually works good”

Fun/Entertainment Experience6%

“Fun to use”

Gifting Purpose5%

“nicely packages and lots of different things to make a great gift and i am enjoying using it as a first timer”

Ease Of Cleaning4%

“Burns Clean”

Brightness/Shine/Glow3%

“Really good wax for decorative candles”

What buyers complain about

Instructions/User Manual/Troubleshooting27%

“No instructions”

Size-Overall19%

“I thought it was bigger”

Heating10%

“It melted quickly”

Color9%

“The color dyes dont indicate how much to use or how to mix them”

Durability3%

“a long chain of failures”

Value For Money3%

“In my case the purchase price was pocket change”

Color Fading/Discoloration3%

“By this point it all discolored”

Smell2%

“The gel alone doesn't give off a scent”

Ease Of Use2%

“which can make things tricky”

Quality-Overall2%

“the quality of some items is lacking”

Top return reasons

  • Advertised Vs Actual Product18%
  • Functionality-Overall17%
  • Value For Money13%
  • Size-Overall7%
  • Quality-Overall7%
  • Heating5%
  • Defective Material/Parts5%
  • Color4%
  • Instructions/User Manual/Troubleshooting4%
  • Product Condition3%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.