gel pens for adult coloring book
Worth a lookShows low returns (0.8%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Market size
Good$765K$765K/yr · 1.0M searches
Price range
Good$4.96–$35.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,902.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
104
Top-5 brand share
69%
Open market
27%
- Aen Art31%
- TANMIT15%
- Shuttle Art10%
- Soucolor8%
- ZSCM QUALITY DECIDES THE FUTURE4%
- Taotree4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
Aen Art$22.794.8★1,616 rev
Aen Art Gel Pens for Adult Coloring Books 30 Colors Fine Point Gel Marker Pen with 40% More Ink for Drawing Bullet Journaling School Craft Supplies
Aen Art$6.944.7★40,497 rev
TANMIT 36 Colors Gel Pens Set for Adult Coloring Books Colored Gel Marker with 40% More Ink Great for Adult Doodling Scrapbooking Drawing
TANMIT$9.024.7★24,690 rev
Shuttle Art 120 Unique Colors (No Duplicates) Gel Pens Gel Pen Set for Adult Coloring Books Art Markers
Shuttle Art$19.814.5★26,167 rev
Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft
Soucolor$20.304.8★12,568 rev
Newest
by launch date
OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work
OHQOHQ$12.2156 rev
168 Color Gel Pens 0.6 mm Fine Tip Gel Pens for Coloring with Portable CaseAssorted Colored Pens for Adult Coloring Books Journaling Scrapbooking Painting Drawing & DIY Crafts Water-Based
AcrylicAura$35.5968 rev
Xipan Acrylic Colored Pens Set 36 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking
Xipan$24.89121 rev
Colored Gel Pens Set for Coloring 36 Colors Glitter Gel Pens Fine Point Gel Pens Colored Set for Adult Coloring Books Journal Pen Markers for Journaling Supplies Writing Drawing Taking Office Home
DGDUBRB$9.9297 rev
Shuttle Art Colored Pens 72 Vibrant Colors Cute Journal Pens 0.6mm Fine Point Colored Gel Pens for Black Paper in Portable Bag for Coloring Writing Drawing Journaling Note Taking School Office Home
Shuttle Art$29.20708 rev
Trending
90-day click momentumXipan Acrylic Colored Pens Set 36 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking
Xipan$24.894.4★
Colored Gel Pens Set for Coloring 36 Colors Glitter Gel Pens Fine Point Gel Pens Colored Set for Adult Coloring Books Journal Pen Markers for Journaling Supplies Writing Drawing Taking Office Home
DGDUBRB$9.924.6★
OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work
OHQOHQ$12.214.4★
Tanmit 100 Coloring Gel Pens Set for Adults Coloring Books- Gel Colored Pen for Drawing Writing & Unique Colors Including Glitter Neon Standard Symhony Milky & Metallic
TANMIT$14.584.7★
168 Color Gel Pens 0.6 mm Fine Tip Gel Pens for Coloring with Portable CaseAssorted Colored Pens for Adult Coloring Books Journaling Scrapbooking Painting Drawing & DIY Crafts Water-Based
AcrylicAura$35.594.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Colors”
“Top notch writing”
“Great deal”
“It sounds like the quality is consistent”
“Excellent Pens”
“it also comes with refills for the pens”
“Really smooth”
“so bright”
“No smearing”
“Fun and Easy to Use”
What buyers complain about
“Kind of scratchy when writing”
“Colors are off”
“The pens were dry”
“Pens leak like crazy”
“very cheap quality”
“Do not last”
“Don't work well”
“Also not smudge proof”
“The yellow ones you cannot see very well on white paper”
“Takes a while to dry”