gel medium
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$8.80–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 84K searches
Review moat
Bad4,565.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works like it should”
“It blended well with the paint”
“Smooth textures and easy to use”
“Easy to use”
“Dries clear so works with all colors”
“Goes on smooth with plenty of drying time”
“Well it is creamy”
“Worthwhile product”
“It does a good job of thinning the paint so it goes on more smoothly”
What buyers complain about
“Does NOT dry clear as it claims to”
“Paint thinner”
“Unable to use”
“I'm not going to test other colors”
“A little $$$”
“The paste itself is extremely thick”
“Overall, it didn't create the glossy effect I was looking for”
“medium spilling”
“Its not sticks”
“not the best in the land”