gel crayons
Skip itSoft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Great$9.35–$32.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,143.14avg incumbent reviews — the moat a new listing must climb
Market size
Good$368K$368K/yr · 604K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
91%
Open market
6%
- JUPITEARTH40%
- Jar Melo31%
- Prudiut11%
- Lebze6%
- Shuttle Art4%
- Mr. Pen3%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jar Melo Jumbo Crayons for Toddlers 36 Colors TwistJoy Non Toxic Washable Crayon Easy to Hold Large Crayons Safe for Babies and Children Gift for Boys and Girls Back to School
Jar Melo$32.444.6★696 rev
JUPITEARTH 36 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls
JUPITEARTH$22.314.5★1,576 rev
Jar Melo Jumbo Crayons for Toddlers 12 Colors TwistJoy Crayon Non Toxic Washable Easy to Hold Large Crayons Gift for Boys and Girls Back to School
Jar Melo$18.054.6★696 rev
Prudiut 36 Color Silky Twistable Crayons for Artist Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift
Prudiut$17.854.6★148 rev
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable Crayons for Ages 4-8 with Storage Bucket Ultra-Silky and Easy to Hold Art Supplies Ideal Christmas Gift for Boys and Girls
JUPITEARTH$12.254.4★641 rev
Newest
by launch date
JUPITEARTH Silky Crayons for Toddlers 1-3 36 Colors Twist Crayons Non-Toxic Washable Easy-Grip Toddler Crayon Set for Ages 4-8 Easter Toddler Coloring Gift for Boys & Girls Bear-Design
JUPITEARTH$22.2361 rev
Prudiut 18 Color Silky Twistable Crayons for Young Artists Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift
Prudiut$11.23148 rev
Prudiut 48 Color Silky Twistable Crayons Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift
Prudiut$22.91148 rev
Prudiut 36 Color Silky Twistable Crayons for Artist Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift
Prudiut$17.85148 rev
SYNCFUN 24 Pcs Twistable Silky Crayons Washable Crayons for Paper Easy to Hold & Quick-Drying Art Supplies Non-Toxic Mess Free Birthday Valentine Easter Gifts for Kids Ages 3 and Up
SYNCFUN$17.55190 rev
Trending
90-day click momentum
Pagather Silky Twistable Crayons 12 Colors Washable Crayons for Toddlers 1-3 and Kids Age 2-8 Smooth Coloring DIY Stackable Gift for Classroom Art Crafts and Creative Projects
Pagather$9.354.6★
JUPITEARTH Silky Crayons for Toddlers 1-3 36 Colors Twist Crayons Non-Toxic Washable Easy-Grip Toddler Crayon Set for Ages 4-8 Easter Toddler Coloring Gift for Boys & Girls Bear-Design
JUPITEARTH$22.234.5★
Prudiut 18 Color Silky Twistable Crayons for Young Artists Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift
Prudiut$11.234.6★
Prudiut 48 Color Silky Twistable Crayons Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift
Prudiut$22.914.6★
Jar Melo Jumbo Crayons for Toddlers 36 Colors TwistJoy Non Toxic Washable Crayon Easy to Hold Large Crayons Safe for Babies and Children Gift for Boys and Girls Back to School
Jar Melo$32.444.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -19.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Jun · busiest ÷ quietest = 6.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Smooth & Silky”
“Ease of Use”
“Excellent product”
“Easy to wash off”
“Fun set”
“They are durable”
“My toddler and I love drawing with these”
“Terrific crayons”
“As advertised”
What buyers complain about
“The make a huge mess”
“They color very dark”
“break off easily”
“Messy and stains”
“They smear on the paper”
“They all dried up”
“Cheaply made, they crack easily and leave chunks of crayon on the paper when my toddler colors”
“They also take time to dry”
“they turned hard”
“Breaks so easily”