freshie supplies
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Good$4.94–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good975.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 305K searches
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
89%
Open market
8%
- MUBYOK72%
- Weico6%
- CHANGTIKEJI5%
- Trunple4%
- LUSTEMBER3%
- HOTGODEN2%
- Open — no brand owns it (6 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)
MUBYOK$38.874.6★232 rev
MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock
MUBYOK$21.054.2★135 rev
MUBYOK M140 85PCS Car Freshie Supplies Starter kit with Unscented Aroma Beads Silicone Molds Acrylic Paint Mica Powder Glitter and Accessories (Make 8 Freshies)
MUBYOK$34.034.4★370 rev
Weico 300pcs Screw Eye Pins Hooks Small Metal Hoop Eye Pin Screws for DIY Jewelry Charm Bead Pieces/Arts & Crafts Projects/Cork Top Bottles/Charm Bead Pieces(10X5mm)
Weico$4.944.5★1,468 rev
MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business
MUBYOK$12.814.9★85 rev
Newest
by launch date
MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids
MUBYOK$10.065 rev
PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)
PANTIDE$9.8065 rev
Nicpro 12 Colors Matte Acrylic Paint Set with Precision Applicator Caps 1oz/30ml Car Freshie Paint for Freshie Supplies DIY Crafts & Small Business Makers No Brushes Needed Easy for Beginners
Nicpro$16.9939 rev
MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock
MUBYOK$21.05135 rev
80 PCS Finger Sponge Daubers Set - Includes 10 Durable Finger Daubers + 70 Replacement Sponges for Car Freshie-Making Finger Painting Sponge Craft Drawing Finger Face Paint Sponges Painting
Pretwad$7.8745 rev
Trending
90-day click momentumPANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)
PANTIDE$9.804.9★
MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids
MUBYOK$10.065.0★
Nicpro 12 Colors Matte Acrylic Paint Set with Precision Applicator Caps 1oz/30ml Car Freshie Paint for Freshie Supplies DIY Crafts & Small Business Makers No Brushes Needed Easy for Beginners
Nicpro$16.994.6★
5LB Unscented Aroma Beads for Car Freshies - DIY Homemade Natural Eva Beads Bulk - Freshie Supplies
HOTGODEN$23.524.7★
MUBYOK M450 3inch 100pcs Car Freshies Cardstock Cutouts Round for Circles Silicone Molds & Aroma Beads Accessories Supplies Funny Quote Positive Quotes Coffee Pink bow
MUBYOK$10.774.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant Colors”
“Excellent product”
“Easy to use”
“Excellent Value”
“Long lasting scents”
“As described”
“Paint quality itself is good”
“The brightness is great”
“these fit perfectly”
“Strong and durable”
What buyers complain about
“may be a tad too big for some”
“Smells gross”
“the colors are a little muted”
“Leaks paint everywhere”
“Low quality”
“FALSE ADVERTISING”
“The caps do not fit and bottles leak”
“My biggest issue is the thick plastic bottles”
“Hard to squeeze”
“Not worth it”