freshie molds
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good580.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.94–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$136K$136K/yr · 770K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
86%
Open market
12%
- MUBYOK72%
- Fuehbur5%
- Trunple3%
- Weico3%
- Jetmore3%
- CHANGTIKEJI3%
- Open — no brand owns it (19 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 91 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)
MUBYOK$38.874.6★232 rev
(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$29.324.8★140 rev
MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business
MUBYOK$12.814.9★85 rev
Trunple Smell Proof Bags & Resealable Foil Pouch Mylar Sample Bag Great for Party Favor Food Storage (Holographic Color) (50pcs-6x9 inch)
Trunple$9.174.8★6,746 rev
(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies
MUBYOK$25.594.8★140 rev
Newest
by launch date
300+ Design Optional Fuehbur Bow with Stars Freshie-Mold Bow with Flag Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold
Fuehbur$8.785 rev
300+ Design Optional Fuehbur Bow with Pencil Freshie-Mold Bow with Pen Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold
Fuehbur$8.525 rev
MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids
MUBYOK$10.065 rev
500 Pcs Freshie Scent Labels Roll 2.36x1.18 Car Freshie Warning Instruction Stickers with Blank Scent Line Waterproof Thermal Labels for Freshie Making Supplies & Small Business
fensong$12.004 rev
(300 Design Optional) MUBYOK M570 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$34.962 rev
Trending
90-day click momentum(300 Design Optional) MUBYOK M570 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$34.965.0★
Fuehbur America Flag Heart July 4th Car Freshies Mold for Baking Aroma Bead -Epoxy Resin - Candle Soap Silicone Mould-Oven Safe
Fuehbur$8.334.9★
300+ Design Optional Fuehbur Bow with Stars Freshie-Mold Bow with Flag Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold
Fuehbur$8.784.7★
PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)
PANTIDE$9.804.9★
(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$29.324.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very bright”
“The bags are a great quality”
“Excellent Value”
“Good size”
“Great scent”
“Easy to use”
“Exactly as pictured”
“It is durable”
“Paint quality itself is good”
“The brightness is great”
What buyers complain about
“Wrong Size”
“it also smells so gross”
“Colors are super watery”
“slightly misleading pictures”
“Buy from small companies off Amazon to get too notch quality for same price or better”
“Leaks paint everywhere”
“very hard to n open”
“Needs thicker lines”
“Not worth it”
“The caps do not fit and bottles leak”