frankincense
Worth a lookShows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.0M$3.0M/yr · 2.5M searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$5.06–$43.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,217.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
61
Top-5 brand share
57%
Open market
38%
- Majestic Pure19%
- Handcraft Blends17%
- Cliganic7%
- Gya Labs7%
- Vitality6%
- KUKKA essential oils6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz
Majestic Pure$12.854.4★19,039 rev
Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$10.194.6★16,331 rev
Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified
Cliganic$8.914.5★9,298 rev
100% Pure Frankincense Oil - 4 Fl Oz Frankincense Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$9.874.6★971 rev
100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$10.914.5★7,105 rev
Newest
by launch date
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.0863 rev
Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing
M. ROSENFELD$6.85153 rev
Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml
SBHEANGBA$9.6587 rev
SU JUABA Frankincense Essential Oil 4 Fl Oz Frankincense Oil for Skin Diffuser Aromatherapy - 118ml
SU JUABA$9.22126 rev
Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types
Vitality$43.33753 rev
Trending
90-day click momentumFrankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing
M. ROSENFELD$6.853.8★
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.084.5★
100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$10.914.5★
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774.5★
Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml
SBHEANGBA$9.654.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Decent quality”
“Great value”
“It really does work”
“As Advertised”
“Works great for knee pain”
“soft”
“Easy To use”
“is very moisturizing”
“Very pure oil”
What buyers complain about
“Awful smell”
“Not that effective”
“Expensive”
“Not as described”
“Pain relief is not as expected”
“much too greasy”
“Bad quality”
“the bottle stopper leaks”
“Watery”
“Dropper doesn't fit”