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football charms

Skip it52/100

a small market ($47K/yr) — football charms doesn't clear our bar today.

Market/yr

$47K

Growth (1y)

+274.6%

Products

60

Brands

49

was 36 a year ago

Sellers

54

Price range

$4.63–$26.11

Returns

3.0%

Rating

4.6★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
83
×0.30
Competition
80
×0.20
Quality gap
26
×0.10
Returns
76
×0.10

Demand

Weekly Amazon search volume, last 92 weeks — +274.6% year over year.
8K4KSpike '25Spike '26Sep '24Jan '25Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.0×

Competition

9%YuSheng
  • YuSheng9%
  • Iconikal8%
  • WATMTIN7%
  • Blulu7%
  • CEALXHENY6%
  • EVERMARKET6%
  • Other (43 brands)59%

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen. 49 brands and 54 sellers compete here.

Brands

49 rising

was 36 a year ago

Sellers

54

Top 5 brand share

35%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 60 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Decent quality pony beads”

Size-Overall12%

“Perfect size”

Value For Money9%

“Worth it”

Advertised Vs Actual Product8%

“Better than expected”

Color7%

“an attractive color which is consistent across all the pieces except one style which has a slightly rosier gold tone”

Durability5%

“it has not broken”

Design-Overall4%

“Great for projects I make”

Embellishment/Embroidery Quality4%

“I've bought a lot of beads for various projects over the years, so I can confidently say that these football beads are good quality, clean, and designed well”

Fun/Entertainment Experience4%

“Overall, this is a fun, creative, and great-value kit that offers tons of possibilities for DIY sports-themed crafts”

Brightness/Shine/Glow3%

“Shiny”

What buyers complain about

Size-Overall41%

“not all the beads were the same size”

Durability15%

“Very cute however broke after a few weeks”

Quality-Overall10%

“Cheaper quality”

Defective Material/Parts10%

“Broken pieces”

Gifting Purpose5%

“Not gift quality”

Ease Of Use5%

“Not the easiest to put on”

Top return reasons

  • Size-Overall60%
  • Advertised Vs Actual Product15%
  • Color5%
  • Defective Material/Parts4%
  • Material Quality3%
  • Design-Overall3%
  • Quality-Overall2%
  • Value For Money2%
  • Functionality-Overall1%
  • Weight Heavy1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.