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food safe wick for butter candle

Skip it44/100

a small market ($56K/yr) — food safe wick for butter candle doesn't clear our bar today.

Market/yr

$56K

Growth (1y)

+270.4%

Products

13

Brands

7

was 10 a year ago

Sellers

10

Price range

$6.82–$11.39

Returns

1.2%

Rating

4.4★

44/100

Skip it

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
83
×0.30
Competition
22
×0.20
Quality gap
47
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +270.4% year over year.
12K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 15.4×

Competition

54%Phinicco
  • Phinicco54%
  • Nuozme16%
  • Generic8%
  • MILIVIXAY7%
  • CHEFBEE7%
  • CandMak6%
  • Other (1 brands)2%

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 10 sellers compete here.

Brands

7 falling

was 10 a year ago

Sellers

10

Top 5 brand share

91%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The wicks are of great quality”

Advertised Vs Actual Product18%

“As advertised”

Ease Of Use13%

“Easy to use”

Value For Money9%

“Good value for the money”

Durability8%

“easy and durable”

Functionality-Overall4%

“As long as you set them correctly they work perfectly”

Efficiency4%

“Worked perfectly”

Size-Overall2%

“Perfect sizes”

Fire Resistance2%

“It burns well”

Adhesion/Stickiness2%

“has perfect amount of stick”

What buyers complain about

Flammable22%

“Don't like the smoke”

Quality-Overall13%

“Garbage”

Thickness9%

“The wax is too thick”

Leak-Proof8%

“It drips”

Heating7%

“It burns so fast”

Adhesion/Stickiness6%

“Wick burned great adhesive doesn't stick well”

Value For Money5%

“Not a good value”

Smell5%

“Dripping and has a horrible smell”

Strength4%

“Flimsy when lit”

Durability3%

“It lasted me 3-4 uses before falling apart”

Top return reasons

  • Size-Overall17%
  • Functionality-Overall13%
  • Flammable10%
  • Value For Money8%
  • Advertised Vs Actual Product8%
  • Thin8%
  • Adhesion/Stickiness6%
  • Thickness4%
  • Defective Material/Parts4%
  • Leak-Proof3%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.