food coloring for slime
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,809.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Price range
Okay$2.02–$19.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 80K searches
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
24
Top-5 brand share
74%
Open market
20%
- Treedoa27%
- SigWong13%
- Wayin13%
- Cherrysea12%
- SEISSO9%
- DecorRom7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Food Coloring Liquid Set 12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating Baking Easter Eggs Fondant Icing Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles
Treedoa$6.614.6★2,264 rev
Food Coloring - 36 Color Concentrated Liquid Food Coloring Set - Neon Liquid Food Color Dye for Baking Decorating Icing Cooking Slime Making Kit and DIY Crafts 6ml Bottles (0.25 Fl. Oz)
SigWong$12.604.4★1,495 rev
Food Coloring Liquid Set - 12 Vibrant Color Food Grade Food Coloring Gel Concentrated Neon Icing Colors for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
Wayin$8.544.5★991 rev
Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
Cherrysea$9.584.5★5,965 rev
Food Coloring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime Making DIY Supplies Kit -0.35 Fl. oz/Bottles
Treedoa$6.864.7★2,577 rev
Newest
by launch dateFood Coloring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime Making DIY Supplies Kit -0.35 Fl. oz/Bottles
Treedoa$6.862,577 rev
Food Coloring Liquid 24 Colors x 0.35 fl oz Concentrated Water-Based Food Dye for Baking Icing Cake Decorating Slime Soap Easter Eggs
Herbeklab$19.25312 rev
Food Coloring Liquid Set - KATSPRO 14 Colors Food Grade Concentrated Food Coloring for Baking Icing Cake Decorating Cookie Fondant Food Color Dye for Easter Egg and DIY Supplies Kit
KATSPRO$7.21878 rev
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.406,527 rev
Food Coloring Liquid Set 12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating Baking Easter Eggs Fondant Icing Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles
Treedoa$6.612,264 rev
Trending
90-day click momentum
Food Coloring - Yellow Blue Green Violet 10 Color cake food coloring liquid Variety Kit for Baking Decorating Fondant and Cooking Slime Making Supplies Kit - .25 fl. oz. (6ml) Bottles
Ktdorns$8.344.5★
20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts
DecorRom$9.904.5★
Food Coloring Liquid Set - 12 Vibrant Color Food Grade Food Coloring Gel Concentrated Neon Icing Colors for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
Wayin$8.544.5★
12 Color Cake Food Coloring Set Nomeca Food Grade Vibrant Food Color Liquid Dye Tasteless for Baking Icing Easter Egg Fondant Cooking Slime Making DIY Supplies Kit - .35 Fl. Oz (10 ml) Bottles
Nomeca$8.874.6★
Food Coloring Liquid Set - KATSPRO 14 Colors Food Grade Concentrated Food Coloring for Baking Icing Cake Decorating Cookie Fondant Food Color Dye for Easter Egg and DIY Supplies Kit
KATSPRO$7.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome colors”
“Amazing quality”
“price is fair”
“Convenient purchase”
“Better than expected”
“all of these food coloring are great”
“Works great as washable paint for kids”
“great for baking”
“The brightness is great”
“durable”
What buyers complain about
“Not vibrant”
“these food colorings do not work”
“Very Tiny”
“poor quality control”
“Not oil base”
“Not as advertised”
“Very small hard to open”
“Weird taste”
“made them very watery”
“bottles are dried out and not usable”