foil transfer sheets
Worth a lookShows a fragmented shelf (top 5 take 41% of clicks), but soft demand (-6.7% this quarter) keeps it on the watch list.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.67–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Review moat
Good1,249.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$153K$153K/yr · 321K searches
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
104
Top-5 brand share
68%
Open market
28%
- Cricut26%
- iCraft21%
- CYFUN DESIGN13%
- Xthrotsenk4%
- BAOFALI4%
- wolovo4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Foil Transfer Kit Includes 12 Foil Transfer Sheets 3 Cricut Tools in 1 with Interchangeable Tips (Fine Medium & Bold) Tool Housing & Adhesive Tape for Cricut Maker & Explore Machines
Cricut$22.214.7★6,453 rev
50Sheets Reactive Foil Transfer Foil Paper 7.9x11.4inch A4 Hot Foil Paper Rolls for DIY Craft Embossing Scrapbooking Cards Making Stamping Cardstock Heat Transfer Foil by Laser Printer and Laminator
CYFUN DESIGN$8.894.1★167 rev
Cricut Gold | 10.1cm x 15.2cm (4 x 6) | 24 x Sheets | for use Foil Transfer Tool (Sold Separately)
Cricut$11.844.5★2,553 rev
iCraft Deco Foil 5 Transfer Sheets 6 x 12 Gold
iCraft$8.144.6★7,524 rev
iCraft Deco Foil Transfer Gel DUO
iCraft$9.514.7★1,980 rev
Newest
by launch date
120 PCS Colorful Gold Leaf Sheets 12 Colors Foil Sheets for Crafts Shiny Multicolor Gold Leaf Sheet for DIY Crafts Art Decoration Bronzing Painting Nails Furniture
Tweruna$6.9343 rev
75 Sheets Reactive Foil Transfer Sheets 15 Colors 11.8x7.87inch Transfer Foil Paper for Crafts Metallic Toner Reactive Foils for DIY Craft Embossing Scrapbooking Paper Cards Making Planner Invitation
SynHHergyx$9.243 rev
102 Sheets Foil Metallic Transfer Paper Foil Transfer Sheets Transfers Foils Paper Sheet for Scrapbooking Art Invitation DIY Crafts (17 Colors 3.9In)
Alrhso$5.6717 rev
Cricut Foil Vinyl - Gold - 12 in x 10 ft - DIY Personalized Decals Labels & More - Metallic Finish - Long Lasting - Optimized Cutting Machines
Cricut$10.01125 rev
240 PCS Foil Sheets for Crafts Colorful Gold Leaf Sheets Foil Paper Transfer Sheet for Arts Decoration DIY Crafts Furniture Nails Paintings 12 Colors
Tweruna$9.1343 rev
Trending
90-day click momentum120 PCS Colorful Gold Leaf Sheets 12 Colors Foil Sheets for Crafts Shiny Multicolor Gold Leaf Sheet for DIY Crafts Art Decoration Bronzing Painting Nails Furniture
Tweruna$6.934.3★
75 Sheets Reactive Foil Transfer Sheets 15 Colors 11.8x7.87inch Transfer Foil Paper for Crafts Metallic Toner Reactive Foils for DIY Craft Embossing Scrapbooking Paper Cards Making Planner Invitation
SynHHergyx$9.244.6★
240 PCS Foil Sheets for Crafts Colorful Gold Leaf Sheets Foil Paper Transfer Sheet for Arts Decoration DIY Crafts Furniture Nails Paintings 12 Colors
Tweruna$9.134.3★
102 Sheets Foil Metallic Transfer Paper Foil Transfer Sheets Transfers Foils Paper Sheet for Scrapbooking Art Invitation DIY Crafts (17 Colors 3.9In)
Alrhso$5.673.6★
Heidi Swapp Minc Foil 12-inch x 120-inch Gold Foil Roll Card Making Kit Compatible with Minc Foiling and Laminator Machine Scrapbooking Journaling Crafting Memory Keeping
Heidi Swapp$9.994.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very pretty”
“Good variety”
“Great value”
“Easy to use”
“Everything as advertised”
“Appearance good”
“Material feels durable once applied”
“Versatile and sticks well”
“compatibility with my maker 4”
“I love the brightness of them”
What buyers complain about
“Impossible to use”
“The quality of these foils is horrible”
“Way too thick”
“Just not sticky enough to transfer foil sheets without messing them up”
“Does NOT work”
“False advertisement”
“1st, color is extremely light lavendar and not a deep purple”
“Its a small jar in my opinion expensive”
“Material maybe not so much”
“It did not have an LPN sticker or green striped bag that would indicate it was a returned product”