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63

foam stars

Worth a look

Shows a thin review moat (86 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 67Conversion 89Competition 89Returns 84Price range 59Avg price 22Brand share 95Review moat 96Quality gap 27

Review moat

Incredible85.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 6% kills the launch gate

Growth

Good+46.4%

90-day search growth — must beat 0% to launch

Price range

Good$3.77–$31.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.80

avg listing price — sweet spot $15–$100

Market size

Bad$38K

$38K/yr · 46K searches

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

52

Top-5 brand share

37%

Open market

58%

  • Auteard9%
  • Linsuminn9%
  • mufanyu7%
  • cometin7%
  • AoneFun6%
  • Art&Beauty6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7584%$2K6%$2K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 64 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness15%

“They stick really well”

Brightness/Shine/Glow11%

“shiny look to them”

Value For Money10%

“Worth the purchase”

Color9%

“vibrant colors”

Advertised Vs Actual Product8%

“As advertised”

Quality-Overall8%

“The quality of these stickers is really good”

Fun/Entertainment Experience7%

“Fun party favor”

Size-Overall7%

“They are also a good size to be seen”

Ease Of Use6%

“easy to use”

Design-Overall3%

“Great craft idea”

What buyers complain about

Size-Overall22%

“My only complaint would be that there is not enough variety of sizes”

Advertised Vs Actual Product15%

“that is very deceiving”

Adhesion/Stickiness13%

“Uncertain how effective the adhesive is”

Brightness/Shine/Glow3%

“I hate glitter”

Durability2%

“Stars fell like a fast comet”

Value For Money2%

“NOT worth the price”

Shape/Style1%

“It isn't always easy to do without distorting the shape”

Ease Of Cleaning1%

“The only drawback are the backings that can be a bit of a mess to clean up”

Top return reasons

Size-Overall43%
Adhesion/Stickiness11%
Advertised Vs Actual Product8%
Value For Money8%
Brightness/Shine/Glow6%
Quality-Overall5%
Color4%
Functionality-Overall3%
Thickness3%
Defective Material/Parts2%