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foam shapes

Skip it46/100

a small market ($65K/yr) — foam shapes doesn't clear our bar today.

Market/yr

$65K

Growth (1y)

+152.6%

Products

27

Brands

22

was 13 a year ago

Sellers

40

Price range

$4.75–$20.72

Returns

1.0%

Rating

4.6★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
71
×0.30
Competition
56
×0.20
Quality gap
32
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +152.6% year over year.
6K3KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep · busiest ÷ quietest = 2.9×

Competition

21%Horizon Group USA
  • Horizon Group USA21%
  • Etyishe18%
  • Auteard12%
  • Pacon7%
  • SOUJOY5%
  • Charles Leonard4%
  • Other (16 brands)33%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 40 sellers compete here.

Brands

22 rising

was 13 a year ago

Sellers

40

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend
1Horizon Group USA$8.214.6★2,93019%falling

Product shelf

All 27 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color12%

“Cute and colorful”

Adhesion/Stickiness11%

“They adhere well to the plastic eggs we used”

Fun/Entertainment Experience11%

“Theyre fun for kids and safe”

Ease Of Use8%

“Easy to use for little hands”

Design-Overall7%

“Great craft idea”

Quality-Overall7%

“That said, the pieces are well-made and perfectly sized for little hands”

Shape/Style6%

“had a good variety of shapes”

Creativity5%

“The variety of shapes and bright colors makes them easy to use for all kinds of creative projects, from simple art activities to homemade cards and decorations”

Value For Money5%

“good value”

Brightness/Shine/Glow4%

“sticks good and they are very bright and pretty”

What buyers complain about

Smell23%

“Powerful odor”

Advertised Vs Actual Product20%

“This is false advertising”

Adhesion/Stickiness14%

“The stickers had a very strong and unpleasant odor”

Shape/Style9%

“Very few blue shapes”

Color5%

“Not an equal assortment of colors”

Value For Money5%

“Not worth it”

Display Colors2%

“Unfortunately, there is no brown at all and no pastels”

Ease Of Cleaning1%

“The only drawback are the backings that can be a bit of a mess to clean up”

Top return reasons

  • Size-Overall30%
  • Shape/Style13%
  • Advertised Vs Actual Product11%
  • Value For Money10%
  • Adhesion/Stickiness10%
  • Brightness/Shine/Glow6%
  • Quality-Overall3%
  • Defective Material/Parts3%
  • Smell3%
  • Ease Of Use2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.