foam letters
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Price range
Great$4.62–$89.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good870.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 251K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
49
Top-5 brand share
61%
Open market
34%
- cometin19%
- Nuby18%
- Auteard10%
- Juvale8%
- Munchkin7%
- Funsland4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby Foam Bath Letters and Numbers for Toddlers - Bath Toy Set for Kids 3+ Years - 36 Pieces
Nuby$6.264.8★431 rev
Juvale Foam Letter Stickers - Easy Peel Alphabet Stickers - Soft Sponge Foam Letters for Crafts - 1300 Pieces 50 Sets 6 Colors
Juvale$13.314.6★1,259 rev
Munchkin Learn Bath Letters and Numbers 36pc Toddler Bath Toy
Munchkin$5.574.8★20,373 rev
1312 Pcs Foam Letter Stickers Self-Adhesive EVA Alphabet Stickers Small 1 Inch 3D Foam Letters for DIY Crafts Scrapbooking School Projects Classroom Displays Office Home Party Decor (8 Colors)
cometin$10.484.8★15 rev
Bath Toys Organizer + 36 Soft Foam ABC 123 Letters & Numbers Bathroom Alphabet Baby Toys for Early Learning Foam Letters and Quick Dry Storage Net Bag
Funsland$15.174.7★336 rev
Newest
by launch date
Anwyll Foam Letter Stickers - 448Pcs Alphabet Stickers Glitter Letter Sticker Self Adhesive 3D ABC Sticker for Crafts Scrapbooking Poster Letters School Project DIY (7 Colors)
Anwyll$9.793 rev
1328 PCS Foam Letter Stickers Foam Alphabet Number Shape Stickers Self Adhesive EVA Letters Sticker for Crafts School Project Scrapbooking Bulletin Board Classroom Supplies DIY Decor(Colorful)
Auteard$10.219 rev
1312 Pcs Foam Letter Stickers Self-Adhesive EVA Alphabet Stickers Small 1 Inch 3D Foam Letters for DIY Crafts Scrapbooking School Projects Classroom Displays Office Home Party Decor (8 Colors)
cometin$10.4815 rev
Letter Stickers 1376 PCS Foam Letter Stickers 3D Self-Adhesive Alphabet Stickers for DIY Crafts 1 Inch Cute Foam Letters for Scrapbooking School Projects Classroom Supplies Party Decoration 8 Colors
cometin$10.1328 rev
1312 Pcs Foam Letter Stickers Self-Adhesive EVA Alphabet Stickers Small 1 Inch 3D Foam Letters for DIY Crafts Scrapbooking School Projects Classroom Office Home Party Decor (8 Vibrant Colors)
cometin$10.4715 rev
Trending
90-day click momentum
656 Pcs Foam Letter Stickers Self-Adhesive EVA Alphabet Stickers Small 1 Inch 3D Foam Letters for DIY Crafts Scrapbooking School Projects Classroom Displays Office Home Party Decor (8 Colors)
cometin$7.674.8★
Anwyll Foam Letter Stickers - 448Pcs Alphabet Stickers Glitter Letter Sticker Self Adhesive 3D ABC Sticker for Crafts Scrapbooking Poster Letters School Project DIY (7 Colors)
Anwyll$9.794.7★
Letter Stickers 1376 PCS Foam Letter Stickers 3D Self-Adhesive Alphabet Stickers for DIY Crafts 1 Inch Cute Foam Letters for Scrapbooking School Projects Classroom Supplies Party Decoration 8 Colors
cometin$12.034.7★
Letter Stickers 688 PCS Foam Letter Stickers 3D Self-Adhesive Alphabet Stickers for DIY Crafts 1 Inch Cute Foam Letters for Scrapbooking School Projects Classroom Supplies Party Decoration 8 Colors
cometin$7.954.7★
Glitter Foam Letter Stickers 448 PCS Self-Adhesive 3D ABC Alphabet Stickers 7 Sheets EVA Foam Letters for Crafts Scrapbooking Gift Wrapping Card Making School Projects DIY Decor (Iridescent)
Auteard$9.044.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks great”
“Makes bath time fun”
“Vibrant colors”
“Good quality and easy for my toddler to use”
“easy to use”
“Worth it”
“the size is perfect”
“Durable”
“Great for the kids to learn words”
“As described and delivered on time”
What buyers complain about
“Theres some slightly smaller letters”
“not super thick”
“re-stick when he stuck one in the wrong spot”
“The magnets aren't too strong so it is easy to move them around and take them off”
“My only issue is the color - I ordered the Vibrant”
“Not helpful when teaching letters”
“Kinda hard to teach my kid the alphabet when its missing a bunch of letters”
“Poor Quality”
“I feel they might be a bit pricey for what they are”
“Surprisingly the glitter doesnt get everywhere”