foam clay
Skip it41/100a concentrated shelf (top 5 take 89% of clicks) — foam clay doesn't clear our bar today.
Market/yr
$422K
Growth (1y)
+151.5%
Products
8
Brands
5
was 6 a year ago
Sellers
8
Price range
$6.97–$31.89
Returns
1.2%
Rating
4.5★
Skip it
Scored 41/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +151.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Competition
- CALPALMY47%
- BOHS34%
- ifergoo12%
- RAINFLOW4%
- OJYUDD3%
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 8 sellers compete here.
Brands
5 falling
was 6 a year ago
Sellers
8
Top 5 brand share
100%
Product shelf
All 8 tracked products in this niche.
Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
CALPALMY
$13.074.5★6,121 reviews
BOHS Foam Clay Pro - 3 lbs Bucket Air Dry No Cracks No Stains - Modeling Clay for Adult Arts & Crafts Projects Cosplay Items Figurines - Age 3 Years & up
BOHS
$29.404.7★1,089 reviews
ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)
ifergoo
$10.264.5★4,429 reviews
BOHS White Modeling Foam Clay Lite - 500 Grams Squishy Soft Air Dry -for Flower Mirror Cosplay Fake Bake Slime Supplies- 1.1 Lbs
BOHS
$10.674.7★3,313 reviews
RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools
RAINFLOW
$6.974.0★168 reviews
Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
CALPALMY
$13.534.5★6,121 reviews
BOHS 12-Colors Foam Modeling Clay- for Cosplay School Projects Baby Hand Print Slime - Squishy Air Dry Soft - Gifts for Adult and Kids - 12 pcs 2.65 lbs Ages 3 & Up
BOHS
$31.894.7★342 reviews
24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
OJYUDD
$6.994.5★5,756 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“entertained”
“Easy to use”
“Colors were bright”
“Decent item”
“The texture is also really soft”
“Great value”
“Its very smooth”
“To dry faster”
“Perfect for any kind of crafting needs”
“Super lightweight and easy to use”
What buyers complain about
“Dry so fast”
“doesn't easily stick to itself”
“I cant even use it”
“The clay is not soft”
“so there isnt enough of one color to make anything a decent size”
“To thin”
“False advertising”
“Waste of money”
“The entire object caved it”
“it wasn't as sturdy as this”
Top return reasons
- Material Quality17%
- Moist/Dry12%
- Size-Overall11%
- Value For Money11%
- Advertised Vs Actual Product10%
- Functionality-Overall7%
- Adhesion/Stickiness6%
- Hard Feel4%
- Color3%
- Leak-Proof3%