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foam beads

Skip it45/100

a small market ($58K/yr) — foam beads doesn't clear our bar today.

Market/yr

$58K

Growth (1y)

+135.6%

Products

20

Brands

10

was 16 a year ago

Sellers

13

Price range

$4.61–$18.19

Returns

2.6%

Rating

4.3★

45/100

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Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
69
×0.30
Competition
47
×0.20
Quality gap
59
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +135.6% year over year.
3K1KBlack Friday '24Holiday '24Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 1.4×

Competition

21%AOODOOM
  • AOODOOM21%
  • DECORA19%
  • WINLIP17%
  • CCINEE13%
  • Lolo Crafts11%
  • humyeam6%
  • Other (4 brands)13%

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 13 sellers compete here.

Brands

10 falling

was 16 a year ago

Sellers

13

Top 5 brand share

81%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 20 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product”

Fun/Entertainment Experience11%

“super fun”

Color9%

“Love the colors”

Value For Money8%

“Worth it”

Size-Overall7%

“Good bigger size in person”

Advertised Vs Actual Product4%

“as advertised”

Mess Free4%

“It doesn't leave a mess”

Foam3%

“Good quality foam balls”

Adhesion/Stickiness3%

“It has just the right amount of stickiness to hold together”

Smell3%

“Very enjoyable, does smell a little funky”

What buyers complain about

Size-Overall20%

“the bag is huge”

Adhesion/Stickiness19%

“did not stick at all Not worth the money Disappointed to say the least”

Smell6%

“I was a little worried about a chemical smell when opening it”

Value For Money5%

“costly for what you get”

Quality-Overall5%

“No moisture and the quality of this brand is less than good”

Moist/Dry4%

“it was kind of dry”

Mess Free4%

“Overall, my child is happy with the 4 she can play with, the other 2 had to go because they created a mess that I wasnt expecting”

Ease Of Cleaning3%

“is not an easy clean up”

Texture/Consistency-Overall3%

“overall not a pleasant texture”

Thickness2%

“Inside the bag is also a thin”

Top return reasons

  • Size-Overall43%
  • Advertised Vs Actual Product13%
  • Adhesion/Stickiness8%
  • Value For Money7%
  • Material Quality5%
  • Smell3%
  • Functionality-Overall2%
  • Texture/Consistency-Overall2%
  • Moist/Dry2%
  • Color2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.