flying wish paper
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Great351.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$8.04–$31.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 149K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
26
Top-5 brand share
99%
Open market
0%
- Papier d'Armenie37%
- Flying Wish Paper36%
- OPTATUM21%
- Swiffen3%
- NATURALABEL2%
- Eaasty1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Papier DArmenie Traditional Burning Papers - 1 Book of 12 Sheets
Papier d'Armenie$8.044.2★2,693 rev
Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki
OPTATUM$13.444.2★232 rev
FLYING WISH PAPER Always in Our Hearts - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit
Flying Wish Paper$14.884.0★89 rev
Flying Wish Paper Dandelion Prayers Small
Flying Wish Paper$14.824.5★430 rev
Papier dArmnie Discovery Set 6 Notebooks Included: 2 Tradition 2 Armenia 2 Rose Individually Wrapped Home Fragrance Papers
Papier d'Armenie$31.424.7★691 rev
Newest
by launch date
Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885
Papier d'Armenie$22.051 rev
Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women
Swiffen$15.165 rev
Eaasty Lavender Paper Incense 80 Pcs Strips with Vintage Tin Case and Clips Burning Incense Papers with Essential Oil Quick Usage Odor Eliminator- Bathroom Kitchen Gifts for Women Mom
Eaasty$16.036 rev
Swiffen 2 Pack Paper Incense Kits 96 Pcs Cedar Wood & Hinoki Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women
Swiffen$17.4529 rev
Paper Incense Love in Peony - 48pcs with Vintage Tin Case Cute & Unique Gift Idea for Birthday Anniversary Quick Use & Long-Lasting Fragrance Aromatherapy & Stress Relief
OPTATUM$14.8312 rev
Trending
90-day click momentumPapier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885
Papier d'Armenie$22.054.0★
FLYING WISH PAPER Royal Butterfly - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit
Flying Wish Paper$15.214.2★
Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women
Swiffen$15.163.4★
Flying Wish Paper Golden Om
Flying Wish Paper$15.234.5★
FLYING WISH PAPER - Love Letters Mini Wishing Kit Licensed Original Artwork 5 x 5
Flying Wish Paper$14.984.3★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -28.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These are so cool AND the scents are long lasting”
“Works better than expected”
“Great Product”
“Great buy”
“They are great in a gift basket”
“Easy to use”
“But it really is cool paper”
“and burns cleanly”
“Beautiful design”
“Fun incenses”
What buyers complain about
“Crappy smells”
“poor value for money”
“Did not work”
“This are not great quality”
“Can be considered too strong”
“bigger than most”
“it burned right down to the porcelain dish within a few seconds”
“Paper disappears”
“not brown like Im used to”
“just different”