flower stencils
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($79K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Great362.84avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.93–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Market size
Bad$79K$79K/yr · 260K searches
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
36
Top-5 brand share
47%
Open market
48%
- Jeffdad13%
- WSICSE12%
- JULMELON9%
- CH HAICHENG7%
- XIAOSHAN6%
- Ceblish5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)
Jeffdad$8.084.5★663 rev
JULMELON Flower Stencils for Wood 20Pcs Sunflower Painting Stencil Reusable Stencils DIY for Wall Floor Decor Rock Dot Painting Art Projects (3inch)
JULMELON$6.094.4★353 rev
80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)
WSICSE$9.934.5★115 rev
6-Piece Wildflower Stencil for Painting - Large Reusable Floral Design for DIY Furniture Decor | Modular Stencil Kit for Wood Walls & Home Art
XIAOSHAN$20.014.7★79 rev
CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects
Ceblish$10.973.5★7 rev
Newest
by launch date
80Pcs Flower Stencils for Painting Reusable Paint Stencil Set & Garden Stencil Small Painting Stencils for Crafts Wall Decor Drawing Scrapbooking (5.91x2.59in 6x4.7in 4x4in 2x2in)
GLECTG$7.4613 rev
WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)
WSICSE$9.539 rev
85Pcs Flower Stencils for Painting Floral Stencils for Crafts Reusable 5Sizes Large Small Flowers Stencil for Art Projects Wildflower Stencil Drawing Templates On Journal Scrapbook(Flower Plants)
Etyishe$9.904 rev
3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)
Vomulato$8.7727 rev
18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor
krastmon$4.93337 rev
Trending
90-day click momentum80Pcs Flower Stencils for Painting Reusable Paint Stencil Set & Garden Stencil Small Painting Stencils for Crafts Wall Decor Drawing Scrapbooking (5.91x2.59in 6x4.7in 4x4in 2x2in)
GLECTG$7.464.9★
18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor
krastmon$4.934.6★
WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)
WSICSE$9.534.8★
3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)
Vomulato$8.774.6★
85Pcs Flower Stencils for Painting Floral Stencils for Crafts Reusable 5Sizes Large Small Flowers Stencil for Art Projects Wildflower Stencil Drawing Templates On Journal Scrapbook(Flower Plants)
Etyishe$9.904.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Quality seems solid overall”
“Cute Designs”
“Worth the money”
“Good size”
“Worked just as advertised”
“Easy clean”
“no flimsy”
“they are very durable”
“Lots of variety - bright colors”
What buyers complain about
“I found that theyre too big for the size rocks that Im getting”
“not very thick”
“they smelled sickly”
“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”
“since I'm doing it on a curved surface it sometimes sticks out”
“Little difficult to use”
“Cleaning was a little tough”
“Very flimsy”
“Cheap stencils”
“Do not use with water color technique on royal icing”