flower hole punch
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Review moat
Good525.1avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 6% kills the launch gate
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$6.87–$25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 71K searches
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
36
Top-5 brand share
71%
Open market
22%
- BiraBira38%
- ECOHU10%
- Aacehlh9%
- HKKYO7%
- CADY6%
- EK tools6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bira Craft 1 inch Flower 3 Shape Lever Action Craft Punch for Paper Crafting Scrapbooking
BiraBira$9.844.4★281 rev
ECOHU Flower Hole Punch for Craft Size Out 1-Inch Cherry Blossoms Paper Punch Shapes Craft Lever Handmade Paper Tool Flower for Scrapbook Festival Cards DIY Arts
ECOHU$7.894.7★151 rev
EK Tools Retro Flower Punch Large Paper Punch Craft Hole Punch for Scrapbooking Handmade Card-Making Invitations Decorations Gift Tags.
EK tools$17.044.6★2,331 rev
Bira Craft 2 inch Flower 3 Lever Action Craft Punch for Paper Crafting Scrapbooking
BiraBira$16.724.5★71 rev
CADY Crafts Punch Set 8mm 15mm 25mm Paper Punches 3pcs/Set (Flowers)
CADY$10.264.5★2,334 rev
Newest
by launch date
Fullhawl 53 Pcs Flower Hole Punch Include 3/8 5/8 1 Inch 3 Size Flower Punch 50 Kraft Gift Tags with 10 Meter String for Paper DIY Projects Gifts Greeting Cards DIY Albums Photos Office Supplies
Fullhawl$14.7256 rev
Aacehlh Hole Puncher 1/4 Inch Diameter of Flower Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Flower Hole)
Aacehlh$7.4619 rev
Aacehlh Single Hole Punch 1/4 Inch Diameter of Flower Shape Hole Handheld Paper Hole Puncher with Blue Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Flower Hole)
Aacehlh$7.1123 rev
Aacehlh 1/4 Inch Flower Shaped Hole Puncher Handheld Single Hole Paper Punch One Hole Paper Punch for DIY Craft Paper Scrapbook Puncher Hand Tool
Aacehlh$6.98183 rev
Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Flower Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Flower Hole)
Aacehlh$7.0816 rev
Trending
90-day click momentumFullhawl 53 Pcs Flower Hole Punch Include 3/8 5/8 1 Inch 3 Size Flower Punch 50 Kraft Gift Tags with 10 Meter String for Paper DIY Projects Gifts Greeting Cards DIY Albums Photos Office Supplies
Fullhawl$14.724.2★
EK Tools Retro Flower Punch Large Paper Punch Craft Hole Punch for Scrapbooking Handmade Card-Making Invitations Decorations Gift Tags.
EK tools$17.044.6★
NUOBESTY Manual Embosser Puncher for DIY Crafts Scrapbooking and Handmade Paper Projects Portable Lightweight 2.83X2.24 Inch
NUOBESTY$11.681.0★
Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Flower Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Flower Hole)
Aacehlh$7.084.7★
Bira Craft 5/8 inch Petal Shape Lever Action Craft Punch for Paper Crafting Scrapbooking
BiraBira$8.664.7★
Demand
Weekly Amazon search volume, last 12 weeks — +17.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good Quality, Sharp Cutting”
“As advertised”
“Worth the money”
“Fun, Easy, and Creative”
“The flower cut outs are vibrant colors and eye catching”
“I was able to use three different weights of paper with no problem”
“Perfect size and so cute”
“Honestly it was easy to use with card stock, punched clean through, no issues”
“I like the fact that you can select different designs when you purchase these”
What buyers complain about
“Breaks easily”
“then it wouldn't punch through the paper anymore”
“The paper slips around”
“Not as sharp”
“Card stock was too thick for the craft punch”
“Hard to push”
“There is no way to take the metal out”
“small punches”
“Any more than that and it misses parts and gets jammed”
“Doesn't work”