floral wire
Worth a lookShows searches that convert (10.5% search→purchase), but prices mostly outside the sweet spot ($4.94–$11.45) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good937.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$563K$563K/yr · 732K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Price range
Bad$4.94–$11.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
43
Top-5 brand share
58%
Open market
37%
- PAXCOO23%
- Zeanla12%
- BEADNOVA8%
- FIVEIZERO8%
- OJYUDD7%
- Aisoso5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paxcoo Floral Tape and Floral Wire Arrangement Tools Kit with Wire Cutter 26 Gauge Stem Wire and 22 Gauge Paddle Wire for Bouquet Stem Wrap Florist
PAXCOO$9.934.5★2,474 rev
Zeanla Green Floral Wire 3 Pack 117 Yards 22 Gauge Flexible Paddle Wire for Crafts Christmas Wreaths Tree Garland and Floral Arrangements
Zeanla$7.924.8★1,160 rev
BEADNOVA Floral Wire 38 Yards 22 Gauge Paddle Wire for Wreath Making Craft Florist Floral Flower Arrangements Garland
BEADNOVA$4.944.8★1,293 rev
200 PCS 22 Gauge Floral Stem Wire Flower Arrangements and DIY Crafts Dark Green Floral Wire for Florist Flower Arrangement 16 Inches Diameter:0.03 inch
OJYUDD$6.294.4★1,871 rev
Aisoso 4 Pack Floral Wire 131 Yards Paddle 22 Gauge Florist Wire Green for Wreath Making Craft Floral Flower Arrangements and DIY Crafts Garland
Aisoso$5.574.7★184 rev
Newest
by launch date
22 Gauge Green Floral Wire - 1 Pack (115 ft / 35 Meters) | Flexible Paddle Wire with Cutter for Christmas Tree DIY Crafts Garland Wreath Making & Floral Flower Arrangements
Generic$5.7711 rev
300 PCS 26 Gauge 0.017 Inch Ultra Thin Floral Wire 14.17 Inches Extra Long Green Lightweight Floral Wires Flexible Floral Wire Stems for Mini DIY Artificial Flowers Small Crafts
Xindinwland$5.1056 rev
Floroom Floral Tape and Wire Kit with Cutter 26 & 18 Gauge Stem Wire 22 Gauge Paddle Wire Flower Arrangement Tool Set for DIY Crafts Wedding Bouquets Florist Making & Supplies Green
Floroom$8.1342 rev
Floral Chicken Wire Chicken Wire for Floral Arrangements for Reinforce Fencing 4 x 118 Inch Hexagonal Galvanized Mesh Fence with Gloves Ties & Cutter
Frukwoc$9.9822 rev
38 Yards 114 Ft White Floral Wire 22 Gauge Metal Craft Wire for DIY Crafting Flexible for Wreaths Flower Arrangements Ornaments (White)
SFIELCAPA$5.5322 rev
Trending
90-day click momentum22 Gauge Green Floral Wire - 1 Pack (115 ft / 35 Meters) | Flexible Paddle Wire with Cutter for Christmas Tree DIY Crafts Garland Wreath Making & Floral Flower Arrangements
Generic$5.774.6★
300 PCS 26 Gauge 0.017 Inch Ultra Thin Floral Wire 14.17 Inches Extra Long Green Lightweight Floral Wires Flexible Floral Wire Stems for Mini DIY Artificial Flowers Small Crafts
Xindinwland$5.104.0★
Floroom Floral Tape and Wire Kit with Cutter 26 & 18 Gauge Stem Wire 22 Gauge Paddle Wire Flower Arrangement Tool Set for DIY Crafts Wedding Bouquets Florist Making & Supplies Green
Floroom$8.134.4★
Floral Chicken Wire Chicken Wire for Floral Arrangements for Reinforce Fencing 4 x 118 Inch Hexagonal Galvanized Mesh Fence with Gloves Ties & Cutter
Frukwoc$9.984.7★
38 Yards 114 Ft White Floral Wire 22 Gauge Metal Craft Wire for DIY Crafting Flexible for Wreaths Flower Arrangements Ornaments (White)
SFIELCAPA$5.534.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and very easy to work with”
“Exactly as pictured”
“Great value”
“Heavy duty”
“Easy to use”
“Holds up well”
“Great for a variety of projects”
“Good variety of colors”
“it functions just fine”
“I really like that there are several thicknesses of wire so that I have options for both length and strength”
What buyers complain about
“thicker than i expected”
“will not stick to itself”
“I ordered the wrong size”
“Very flimsy”
“the wire cutters are also very poor quality”
“TOO THIN”
“Very misleading description as its not accurate to the amount being sent”
“Difficult to use”
“Wrong color”
“If you buy this you will need to double it or it will break”