flipchart
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$43.84avg listing price — sweet spot $15–$100
Price range
Good$7.85–$122.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,423.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 23K searches
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
127
Top-5 brand share
89%
Open market
9%
- Post-it55%
- Amazon Basics19%
- DexBoard6%
- maxtek6%
- VIZ-PRO3%
- CoroRio3%
- Open — no brand owns it (4 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★7,126 rev
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★3,072 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.984.4★1,320 rev
Magnetic Whiteboard Easel Dry Erase Board with Tripod Stand 36x24 Black
DexBoard$77.844.6★664 rev
Amazon Basics Height Adjustable Aluminum Flipchart Easel Stand Portable for Whiteboard Flip Chart Poster Boards Paper Pads and Signage 35 x 2 x 28 Inches Black
Amazon Basics$31.904.0★1,040 rev
Newest
by launch date
CoroRio 3 Inch Self-adhensive Cardboard Easel Backs Pack of 60 Picture Frame and Art Paper Easel Stand Use for Photos Signs Crafts and Cardboard Stands for Display
CoroRio$9.5634 rev
fwipiyo Sticky Easel Pad Flip Chart Paper for Teachers 25 x 30 Inches Super Sticky Bleed Resistant Large White Premium Self Stick Easel Paper 30 Sheets/Pad 2 Pads
fwipiyo$37.12175 rev
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.121,320 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.981,320 rev
Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab
Phinus$7.851,290 rev
Trending
90-day click momentumCoroRio 3 Inch Self-adhensive Cardboard Easel Backs Pack of 60 Picture Frame and Art Paper Easel Stand Use for Photos Signs Crafts and Cardboard Stands for Display
CoroRio$9.564.5★
Amazon Basics Height Adjustable Aluminum Flipchart Easel Stand Portable for Whiteboard Flip Chart Poster Boards Paper Pads and Signage 35 x 2 x 28 Inches Black
Amazon Basics$31.904.0★
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★
VIZ-PRO Whiteboard Easel 36 x 24 Inches Portable Dry Erase Board Height Adjustable With Flipchart Pad
VIZ-PRO$48.704.6★
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★
Demand
Weekly Amazon search volume, last 44 weeks — -4.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“this one is a quality board”
“As advertised”
“Great size”
“good easel paper”
“They stick very well”
“Well worth the affordable price”
“ease of use”
“Easy to assemble”
“Bright colors”
“so far its not wobbly”
What buyers complain about
“Not sticky enough”
“Size issue”
“But it's also flimsy”
“Broke after one use only”
“Not easy to use”
“I will note that it smells like burnt rubber”
“the lack of proper assembly defeats the purpose”
“expensive”
“description is misleading”
“Careful - don't use colored post-it notes on the dry-erase side”