flip chart
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$39.41avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 789K searches
Price range
Great$6.61–$93.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,862.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
123
Top-5 brand share
100%
Open market
0%
- Post-it68%
- Amazon Basics30%
- Universal2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★7,126 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.984.4★1,320 rev
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★3,072 rev
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets/Pad 6 Pads Large White Premium Self Stick Flip Chart Paper Super Sticking Power (559VAD6PK)
Post-it$93.224.8★961 rev
Post-it Self-Stick Mini Easel Pad 15 in x 18 in 20 Sheets/Pad 3 Pads Great for Virtual Teachers and Students (577-3PK)
Post-it$33.354.8★984 rev
Newest
by launch date
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.121,320 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.981,320 rev
Post-it Super Sticky Easel Pad 25-inch x 30-inch White Lined 2 Pads/Pack 30 Sheets/Pad (561WL VAD 2PK) (561WL-VAD-2PK)
Post-it$38.60587 rev
Post-it Self-Stick Mini Easel Pad 15 in x 18 in 20 Sheets/Pad 3 Pads Great for Virtual Teachers and Students (577-3PK)
Post-it$33.35984 rev
Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)
Post-it$48.42677 rev
Trending
90-day click momentumPost-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.124.4★
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets/Pad 6 Pads Large White Premium Self Stick Flip Chart Paper Super Sticking Power (559VAD6PK)
Post-it$93.224.8★
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★
Universal 35603 Self Stick Easel Pads Unruled 25 x 30 White 30-Sheet Pads (Case of 2 Pads)
Universal$21.444.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They stick well”
“Great quality flip board”
“good easel paper”
“Great size”
“As advertised”
“Easy to use”
“Good price”
“Perfect for meetings and planning sessions”
“Works well”
“so it doesn't rip easily”
What buyers complain about
“Not sticky enough”
“Kinda flimsy, not worth the price, buy something sturdier for a higher price”
“Huge”
“description is misleading”
“I will note that it smells like burnt rubber”
“Mounting hardware is not included the wall mount easel is sold separately”
“Unable to donate”
“Peels off wall within hours”
“Cant write where it has the sticky part on the back”
“the lack of proper assembly defeats the purpose”