fixative spray
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.25avg listing price — sweet spot $15–$100
Price range
Good$8.79–$30.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$341K$341K/yr · 157K searches
Review moat
Okay3,062.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
28
Top-5 brand share
100%
Open market
0%
- Krylon79%
- Winsor & Newton14%
- SENNELIER7%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateDemand & seasonality
Weekly Amazon search volume, last 101 weeks — -11.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality spray for artwork”
“As advertised”
“making her paintings I really love it because it is good protects the brushes”
“it does the job”
“I kind of like the fragrance”
“I love how easy it is to spray for a long period of time without the nozzle clogging”
“Great price”
“Easy to use”
“Works well for my sketchook”
“It doesn't change the color of my pastel work”
What buyers complain about
“just so the chemical smell isnt in my bedroom”
“only when you keep the spray a few feet above the painting”
“I was not able to use this due to the requirement noted on the container that it should be used either outdoors or in a well ventilated place”
“Spray nozzle was not attached”
“Doesnt work at all”
“Defective”
“The description says matte, it decidedly is not”
“Some buyers had complained about the cap being too tight”
“It smells like glue”
“Expensive”