fireplace insulation
Skip it36/100a small market ($28K/yr) — fireplace insulation doesn't clear our bar today.
Market/yr
$28K
Growth (1y)
+121.6%
Products
11
Brands
9
was 10 a year ago
Sellers
17
Price range
$9.91–$33.81
Returns
4.6%
Rating
4.5★
Skip it
Scored 36/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 82 weeks — +121.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×
Competition
- Cedolio23%
- RUTLAND PRODUCTS22%
- whumsdog14%
- Midwest Hearth11%
- Lynn Manufacturing9%
- MEECO'S RED DEVIL8%
- Other (3 brands)14%
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 17 sellers compete here.
Brands
9 falling
was 10 a year ago
Sellers
17
Top 5 brand share
78%
Product shelf
All 11 tracked products in this niche.
Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls
RUTLAND PRODUCTS
$16.004.3★1,159 reviews
24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio
$14.424.7★1,301 reviews
Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32
whumsdog
$22.324.7★3,332 reviews
Midwest Hearth Fireplace Insert Insulation Strip 1-1/2 x 10 Roll with Self-Adhesive Backing | Dark Brown Fiberglass 225F Rated | Seals Gap Between Insert Flange and Masonry
Midwest Hearth
$15.314.4★213 reviews
Meecos Red Devil 1105 Fireplace Insert Insulation - Fiberglass Strip (10 ft x 1.5 in) with Pressure-Sensitive Adhesive Backing - Made in The USA
MEECO'S RED DEVIL
$20.034.2★498 reviews
Lyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge
Lyrufexon
$13.724.6★719 reviews
Lynn Manufacturing Strip Ceramic Fiber Alternative Blanket 2200F Rated 2 x 1 x 150 High Temperature Gasketing for Boiler Wood Stove Pellet Stove Furnace Kiln Forge 9500
Lynn Manufacturing
$28.414.5★347 reviews
32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio
$28.794.7★1,301 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Great fit”
“Magnets stayed on now for over a year”
“Works perfect looks good”
“Good Product - No Issues”
“Easy to use Similar Material”
“Good value for your money”
“It was easy to use attached well”
“Easy to use”
“This was the perfect thickness”
What buyers complain about
“The tile in front is cold”
“More dense and doesnt fall apart as easily”
“Falls apart in your hand”
“Very poor quality”
“the adhesive didn't work well at all”
“Wrong Dimensions”
“Very difficult to use rigidiser”
“Backing missing on stretches of the product”
“not worth replacing it”
“having to hold the insulation in place made reinstalling the fireplace insert harder than it had to be”
Top return reasons
- Size-Overall55%
- Magnetic Strength/Adsorption9%
- Advertised Vs Actual Product8%
- Material Quality6%
- Thickness3%
- Functionality-Overall3%
- Value For Money3%
- Compatibility-Overall2%
- Adhesion/Stickiness2%
- Thin1%