felting needles
Worth a lookShows low returns (1.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,231.38avg incumbent reviews — the moat a new listing must climb
Market size
Good$296K$296K/yr · 312K searches
Price range
Good$4.07–$26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
48
Top-5 brand share
76%
Open market
20%
- Mayboos27%
- IMZAY16%
- Desert Breeze Distributing12%
- Phinus11%
- Yizzvb10%
- SOCNITC4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mayboos 74 Pcs Needles Wool Felting Needles Tools Needle Felting Supplies Felting Tools Needle Felting Tool with 3 Sizes Felting Needles for Beginner Professional
Mayboos$9.784.6★1,632 rev
IMZAY Needle Felting Tools Needle Felting Supplies Needle Felting Kit with 3 Size 30 Pcs Needles Felting Needles Wooden Handle Finger Cots Perfect for DIY Felting Wool Projects
IMZAY$8.994.6★2,249 rev
Phinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Phinus$7.114.5★37 rev
Precision Felting Needles High Carbon Steel Fiber Arts Tools for Needle Felting Kits and Wool Sculptures | Felt and Fiber Arts Supplies for Beginners & Pros Made in Germany Packaged in USA
Desert Breeze Distributing$23.484.8★1,869 rev
Yizzvb 30 PCS Needle Felting Needles 3 Sizes Wool Felting Needles Needle Felting Tools Supplies Kit with Storage Box for DIY Wool Felting Crafts
Yizzvb$6.314.5★90 rev
Newest
by launch datePhinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Phinus$7.1137 rev
Teyva Daily 6 Pcs Bait Rigging Needles Stainless Steel Fishing Needle Threader for Saltwater Freshwater Fishing Bait Needles Rigging Live Soft Plastic Baits(6 Inches)
Teyva Daily$16.630 rev
Yizzvb 30 PCS Needle Felting Needles 3 Sizes Wool Felting Needles Needle Felting Tools Supplies Kit with Storage Box for DIY Wool Felting Crafts
Yizzvb$6.3190 rev
CATOPIA Wool Felting Needles Wool Felting Tools Wool Felting Supplies Poking Needle Storage Box Needle Box. Including 1 Premium Three-Needle Pen with 3 Needles and 30Pcs Needles in 3 Sizes.
Catopia$8.1162 rev
QMNNMA Needle Felting Needles 100Pcs Wool Felting Needles Needle Felting Tools Set with 2 Single Wooden Handle Storage Box Fingercots for Wool Projects(M)
QMNNMA$7.03100 rev
Trending
90-day click momentumPhinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Phinus$7.114.5★
Teyva Daily 6 Pcs Bait Rigging Needles Stainless Steel Fishing Needle Threader for Saltwater Freshwater Fishing Bait Needles Rigging Live Soft Plastic Baits(6 Inches)
Teyva Daily$16.630.0★
QMNNMA Needle Felting Needles 100Pcs Wool Felting Needles Needle Felting Tools Set with 2 Single Wooden Handle Storage Box Fingercots for Wool Projects(M)
QMNNMA$7.034.6★
82PCS Needle Felting Tools Needle Felting Needles 4 Sizes Felting Needles with Needle Bottle Felting Tool Holders Complete Needle Felting Supplies for Beginner Professional
Yizzvb$9.954.5★
QMNNMA 100Pcs Needle Felting Needles Needle Felting Tools Wool Felting Needles with 2 Single Needle Handle Storage Box Fingercots Needle Felting Supplies for Wool Felting Projects(S)
QMNNMA$7.244.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic Felting Tool Set”
“Well worth it”
“As advertised”
“Easy to use”
“the handles are smooth”
“Sturdy”
“Cute multi-sized set”
“very durable”
“Gift”
“Feels like its a good material”
What buyers complain about
“The durability is terrible”
“the overall effect of these is low quality”
“do not fit”
“Break easily”
“The needle size is WAY too thick”
“No instructions included”
“Cons: 1. The needles leave a black tinge on the felting surface which is bad when using a light color”
“Smells horrible”
“covered in a grease that discolored my project even after wiping them off”
“It seems not to work”