felt hearts
Skip itSoft demand (-90.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great252.72avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.09–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$23K$23K/yr · 108K searches
Growth
Bad-90.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
24
Top-5 brand share
75%
Open market
22%
- Playfully Ever After31%
- PPhtony22%
- Your Heart's Content10%
- Glaciart One8%
- Fanfanwin4%
- Xthrotsenk3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)
PPhtony$5.884.1★62 rev
Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)
Your Heart's Content$20.024.6★28 rev
Playfully Ever After 1 inch Felt Hearts 200pc - Mixed Color Pack
Playfully Ever After$6.624.5★70 rev
Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack
Playfully Ever After$7.064.8★20 rev
Glaciart One Red Felted Hearts - 1.5 (10 Pcs) - Needle Felting - Needle Felting & Essential Oils Ready - Handmade in Nepal Using 100% Natural New Zealand Wool for Art Projects & Valentines Decor
Glaciart One$11.634.8★271 rev
Newest
by launch date
60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration
Xthrotsenk$4.561 rev
SEPGLITTER 18 Pcs Felt Heart Pom Poms 1.57 inch Valentines Day Heart-Shaped Felted Wool Beads Red Pink Balls Felt Wool Heart Pompom for DIY Crafts Vase Filler Party Home Decor Small Puff Garland
SEPGLITTER$9.7615 rev
SEPGLITTER Valentines Day Felt Hearts 300Pcs Felt Colorful Heart Shapes Decorative Confetti for Valentines Day Crafts Wedding Ornaments
SEPGLITTER$8.3317 rev
200Pcs Felt Heart Shapes - Thin Fabric for Needle Felting DIY Crafts Supplies Sewing & Handicraft Decorations
Generic$2.095 rev
Fanfanwin 15 Pcs Felt Hearts for Crafts 1.6 Inch Rainbow Hearts Wool Ornaments for Garland Wreath Nursery Decor Felt Balls for Crafts Birthday Baby Shower Photo Bunting Home Party Decor DIY
Fanfanwin$13.2920 rev
Trending
90-day click momentum
ONLYKXY 200pcs Sponge Decor Flower Heart Shape Petal Glitter Confetti for Wedding Party Valentines Day
ONLYKXY$5.554.6★
Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)
Your Heart's Content$20.024.6★
200Pcs Felt Heart Shapes - Thin Fabric for Needle Felting DIY Crafts Supplies Sewing & Handicraft Decorations
Generic$2.095.0★
Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)
Chenkou Craft$7.715.0★
60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration
Xthrotsenk$4.565.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -90.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 25.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These were well made”
“practical to use it”
“Exactly as described”
“Cute decoration for a good price”
“Cute and colorful”
“The size description is accurate”
“Perfectly shaped”
“Excellent adhesion and appearance”
“Sturdy Red Valentines to send to friends 💗❣️ These sturdy red valentines are perfect to tuck in anywhere”
“Amazing decor”
What buyers complain about
“Too small”
“VERY hard, stiff felt”
“Expensive”
“Doesnt stay on very long”
“Very low quality”
“Did not work”
“The shape is longer”
“they do not stick”
“Misleading”
“Most just wont stay on”