fall stencils
Skip itPrices mostly outside the sweet spot ($5.59–$14.62) — this niche doesn't clear our bar today.
Growth
Incredible+221.2%90-day search growth — must beat 0% to launch
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great397.55avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 75K searches
Price range
Bad$5.59–$14.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
29
Top-5 brand share
47%
Open market
47%
- Doflyok13%
- Augshy10%
- SUNVERSE9%
- BLOSSOMLAYER9%
- Dunzy7%
- Konsait6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fall Stencils Reusable Thanksgiving Stencils for Painting on Wood Autumn Decoration Farmhouse DIY Craft
Doflyok$8.274.6★37 rev
Augshy Fall Stencils 56 Pack Thanksgiving Small Fall Stencils for Painting on Wood Ornaments Slice DIY Crafts Fabrics Window Thanksgiving Autumn Decoration (3 Inch)
Augshy$7.964.6★3,599 rev
Fall Stencils for Painting on Wood Pumpkin Stencil Thanksgiving Stencils for Porch Wood Sign Door Hanger Decor
SUNVERSE$13.694.7★309 rev
BLOSSOMLAYER Fall Stencils 56PCS 4in Reusable Plastic Templates Fall Craft Paint Stencil DIY Crafts Thanksgiving Autumn Decoration for Fabrics Window Wall Home Wood(4inch 56 Pack)
BLOSSOMLAYER$7.884.4★62 rev
Dunzy 16 Pcs Fall Stencils for Door Mats Crafts Reusable Pumpkin Welcome Templates Large Hello Stencil for Autumn Thanksgiving Painting on Wood Sign Wall Doormat DIY Project
Dunzy$14.624.5★83 rev
Newest
by launch dateBLOSSOMLAYER Fall Stencils 56PCS 4in Reusable Plastic Templates Fall Craft Paint Stencil DIY Crafts Thanksgiving Autumn Decoration for Fabrics Window Wall Home Wood(4inch 56 Pack)
BLOSSOMLAYER$7.8862 rev
72 PCS 3x3 Inch Thanksgiving Stencils for Painting - Pumpkins Gourds Autumn Leaves Wheat Turkey Reusable Thanksgiving Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$9.83438 rev
Dunzy 16 Pcs Fall Stencils for Door Mats Crafts Reusable Pumpkin Welcome Templates Large Hello Stencil for Autumn Thanksgiving Painting on Wood Sign Wall Doormat DIY Project
Dunzy$14.6283 rev
NUVCELKA 56 Pcs Fall Stencils for Crafts Reusable 3x3 Inch Small Painting Templates on Wood DIY Thanksgiving Autumn Holiday Canvas Fabric Home Decoration
NUVCELKA$8.0621 rev
Fall Stencils Reusable Thanksgiving Stencils for Painting on Wood Autumn Decoration Farmhouse DIY Craft
Doflyok$8.2737 rev
Trending
90-day click momentumBLOSSOMLAYER Fall Stencils 56PCS 4in Reusable Plastic Templates Fall Craft Paint Stencil DIY Crafts Thanksgiving Autumn Decoration for Fabrics Window Wall Home Wood(4inch 56 Pack)
BLOSSOMLAYER$7.884.4★
9 Pieces Autumn Stencils for Painting on Wood - Thanksgiving Day Fall Good Harvest for Home Decor - Pumpkin Maple Leaf Stencil - DIY Farmhouse Home Wall Decor Reusable Templates Stencil 8 x 8 inch
Hying$6.574.8★
16 Pack Fall Stencils for Painting on Wood 6 Inch Hello Autumn Pumpkin Maple Leaf Truck Stencils Resuable Happy Thanksgiving Templates for DIY Crafts Home Wall Canvas Cookie Window Decor
Ysqool$5.590.0★
18 Pieces Fall Stencils for Painting on Canvas Reusable Fern Pumpkin Leaf Stencil for Craft Drawing Template Stencil for Wood Wall Paper Furniture DIY Scrapbooks Crafts Home Decor(Autumn)
Finpletai$8.644.6★
Dunzy 16 Pcs Fall Stencils for Door Mats Crafts Reusable Pumpkin Welcome Templates Large Hello Stencil for Autumn Thanksgiving Painting on Wood Sign Wall Doormat DIY Project
Dunzy$14.624.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +221.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 59.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just as described”
“The leaf designs are plentiful and well made”
“Cute designs, good quality, worked well for what I needed it for”
“clean edges”