Skip to content
62

fall diamond painting

Worth a look

Shows demand growing +150.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 96Conversion 18Competition 95Returns 96Price range 33Avg price 30Brand share 95Review moat 93Quality gap 27

Growth

Incredible+150.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Review moat

Great146.25

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$1.78–$21.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.58

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$43K

$43K/yr · 311K searches

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

68

Top-5 brand share

37%

Open market

63%

  • LKHMVCA15%
  • VCLKDIY5%
  • SENQAO5%
  • MjhRcll5%
  • DIYDECORFUN4%
  • RYMILIE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8514%$2K6%$3K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)12 products missing review or click data not plotted

All 106 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +150.1% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 16.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Bright colors”

Fun/Entertainment Experience16%

“Fun project”

Ease Of Use11%

“Usefulness”

Gifting Purpose8%

“Nice for a little gift”

Quality-Overall8%

“These are well made”

Value For Money4%

“Great value”

Design-Overall4%

“Size is good for design”

Advertised Vs Actual Product4%

“As described”

Stitch/Finish/Polish4%

“Really pretty when finished”

Size-Overall3%

“Nice size”

What buyers complain about

Size-Overall16%

“Jewels were big”

Adhesion/Stickiness13%

“Poor glue”

Ease Of Use9%

“This makes them harder to pick up with the pen”

Quality-Overall9%

“Cheap”

Stitch/Finish/Polish7%

“Also, some seams were coming apart, due to the tangled threads”

Thickness6%

“very poor bookmarks because of the thick and uneven 'jewels'”

Advertised Vs Actual Product4%

“Misleading Title”

Unsustainable Design2%

“design peeled off with the plastic layer”

Frame Quality1%

“It is NOT round so it is easy to frame. apparently i didn't look at it very closely”

Smell1%

“The smell of the plastic pieces can be very strong so proceed with caution”

Top return reasons

Size-Overall35%
Defective Material/Parts10%
Advertised Vs Actual Product8%
Instructions/User Manual/Troubleshooting7%
Adhesion/Stickiness6%
Quality-Overall4%
Value For Money4%
Smell3%
Stitch/Finish/Polish3%
Color2%