fall construction paper
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Review moat
Good1,147.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Market size
Bad$88K$88K/yr · 47K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
63
Top-5 brand share
97%
Open market
2%
- Prang57%
- Tru-Ray21%
- Colorations12%
- Goefun3%
- KIVTFF3%
- Magecubiku2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Orange 9 x 12 100 Sheets
Prang$5.884.8★664 rev
Prang (Formerly SunWorks) Construction Paper Orange 9 x 12 50 Sheets
Prang$3.394.7★5,462 rev
Tru-Ray Construction Paper 9x12 Electric Orange
Tru-Ray$3.864.6★96 rev
Colorations 9 x 12 Mediumweight Orange Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.484.7★20 rev
PAC103002 - Pacon Tru-Ray Construction Paper
Tru-Ray$3.964.7★263 rev
Newest
by launch date
Orange Construction Paper Bulk 100sheets 8.5x11 (30lb/110gsm)
KIVTFF$10.0232 rev
Construction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper
Magecubiku$15.5997 rev
Orange Cardstock Paper 8.5 x 11 80lb Card Stock Goefun 24 Sheets Orange Construction Paper for Halloween Card Making Invitations Menus DIY Cards
Goefun$9.301,072 rev
Orange Construction Paper 100 Sheets 80lb Cardstock Paper 8.5 x 11 Goefun Halloween Orange Cardstock for Christmas Crafts DIY Cards
Goefun$22.911,089 rev
25Sheets Orange Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Orange)
Bonmiy$7.77621 rev
Trending
90-day click momentumConstruction Paper 8.5x11 in 70 Sheets Set of 7 Colors 178GSM/65LB Heavyweight Construction Paper Crafts Arts School Classroom Art Supplies Assorted Colors Bulk Paper
Magecubiku$15.594.6★
Colorations 9 x 12 Mediumweight Orange Construction Paper - 300 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$10.854.7★
Orange Construction Paper Bulk 100sheets 8.5x11 (30lb/110gsm)
KIVTFF$10.024.3★
25Sheets Orange Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Orange)
Bonmiy$7.774.7★
Tru-Ray Construction Paper 50% Recycled 12 x 18 Orange Pack Of 50
Tru-Ray$7.454.7★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +6.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is what it says”