fake eyes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,122avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 265K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Avg price
Bad$5.51avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.77–$7.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Open market
0%
- XKDOUS80%
- FKEYTO9%
- DECORA6%
- Yexixsr5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
520 Pcs Wiggle Googly Eyes with Self-Adhesive
FKEYTO$4.974.6★1,300 rev
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations
DECORA$4.774.6★12,091 rev
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.164.6★9,372 rev
Newest
by launch date520 Pcs Wiggle Googly Eyes with Self-Adhesive
FKEYTO$4.971,300 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.161,725 rev
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.169,372 rev
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations
DECORA$4.7712,091 rev
Trending
90-day click momentumXKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
520 Pcs Wiggle Googly Eyes with Self-Adhesive
FKEYTO$4.974.6★
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.164.6★
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations
DECORA$4.774.6★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -20.6% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The size is also nice”
“Also fun for school activities”
“Exactly what I wanted”
“Great variety”
“Definitely worth the price”
“Easy to use”
“They have great stickiness”
“They hold good and don't break”
“i was able to add adorable eyes to my projects”
“They are made out of plastic”
What buyers complain about
“Don't Stick”
“Hard to use”
“no sizing”
“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”
“There are no instructions included, either”
“Backings dont work”
“Not worth $4”
“Defective”
“Not very safe”
“Slightly difficult to attach back”