fake dirt
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.27–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Review moat
Okay1,530.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 83K searches
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
46
Top-5 brand share
55%
Open market
38%
- Mosser Lee13%
- Anothera12%
- USMOLA12%
- SuperMoss11%
- Supermoss7%
- CJGQ7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3lb Black Lava Rock for Plant 1/8-1/4 inch Horticultural Volcanic Rock Soil for Decorative Landscaping Bonsai Cacti Succulents Plants Top Dressing for Release Excess Water
Anothera$13.024.6★476 rev
USMOLA Fake Green Moss for Potted Plants 4OZ Artificial Moss for DIY Crafts Faux Moss for Table Centerpieces Fairy Garden Decor (Fresh Green 140gr)
USMOLA$9.694.4★768 rev
Mosser Lee ML1112 Black Sand Soil Cover 5 lb.
Mosser Lee$8.354.6★2,298 rev
SuperMoss (26972) Spanish Moss Preserved Coffee 8oz (200 cubic inch)
Supermoss$13.134.6★313 rev
SuperMoss (26973 Spanish Moss Preserved Black 8oz
SuperMoss$11.234.5★164 rev
Newest
by launch date
USMOLA 8OZ Fake Green Moss for Crafts Terrariums Fairy Gardens & Indoor Plants - Natural Looking Decorative Moss for Home Decor Model Scenery & Plant Pot Filler (Realistic Green)
USMOLA$12.8112 rev
caiyjhao Lifelike Filamentous Moss is Used in Art Projects Autumn Theme Vase Stuffing Gift Decoration Romantic Crafts and Wedding Background Wall Display (Brown 3.5oz)
caiyjhao$7.7974 rev
MEICOLY Dark Grey Special Effects Dirt Powder for Halloween Gray Zombie SFX Cosplay Face Makeup Ultrafine Loose Fake Dirt Powder for Stage Video and Movie Performances(0.88 OZ)
MEICOLY$8.158 rev
homekoey Fake Green Moss for Potted Plants Artificial Moss for Crafts Indoor DIY Table Decorating Fairy Garden Accessories Wedding Party Floral Decor Outdoor
homekoey$4.27640 rev
BYHER Fake Moss for Crafts Assorted Treebark Fairy Garden Accessories Green Moss for Decorating Tree Bark for Crafts Terrarium Floral Arrangements (Forest Green)
BYHER$10.01102 rev
Trending
90-day click momentum
Boniosz 2.4lb Succulents and Cactus Black Sand Dcor & Additive Tiny Stones DIY Rocks Gravel for Bonsai Fairy Gardening Terrarium Vases Fillers
Boniosz$9.904.7★
USMOLA 8OZ Fake Green Moss for Crafts Terrariums Fairy Gardens & Indoor Plants - Natural Looking Decorative Moss for Home Decor Model Scenery & Plant Pot Filler (Realistic Green)
USMOLA$12.814.3★
homekoey Fake Green Moss for Potted Plants Artificial Moss for Crafts Indoor DIY Table Decorating Fairy Garden Accessories Wedding Party Floral Decor Outdoor
homekoey$4.274.5★
caiyjhao Lifelike Filamentous Moss is Used in Art Projects Autumn Theme Vase Stuffing Gift Decoration Romantic Crafts and Wedding Background Wall Display (Brown 3.5oz)
caiyjhao$7.794.5★
USMOLA Artificial Moss 16OZ Fake Moss for Crafts Table Centerpieces Fairy Garden Wedding Party Decor Faux Grass for Potted Plants 455gr (Fresh Green)
USMOLA$17.394.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Beautiful color”
“Great value”
“Just like photo”
“Great Addition to Planted Pot”
“Easy to use”
“Perfect for Decor”
“No odor”
“Great coverage”
“I like the size of the rocks”
What buyers complain about
“it wasn't really dark in color”
“Complete trash”
“Has extremely strong chemical smell”
“Not as pictured”
“Seemed like a very small amount for the price”
“A little short of 2.2lbs”
“Terribly dry, small bits”
“Yarn material, I should have read the description”
“needs to be cleaned”
“Very hard to use”