fabric medium
Worth a lookShows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Good797.91avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Market size
Good$289K$289K/yr · 236K searches
Price range
Okay$6.88–$21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
22
Top-5 brand share
82%
Open market
12%
- Nicpro33%
- Liquitex18%
- GOLDEN12%
- BLUEBIRD11%
- Artecho8%
- 7 Artists6%
- Open — no brand owns it (4 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicpro Professional Effects Fabric Medium 8.45oz Bottle Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for Fabrics DIY Clothing T-shirts Shoes Jeans Bags
Nicpro$9.344.6★473 rev
Liquitex Professional Effects Medium 118ml (4-oz) Fabric Medium
Liquitex$11.414.7★2,464 rev
GAC 900 by GOLDEN 8 oz Jar Professional Fluid Mediums Heat-Set Fabric Painting Acrylic Medium For Wearable Fabrics
GOLDEN$16.084.7★2,294 rev
BLUEBIRD Fabric Medium - Textile Medium for Fabric Painting Prevents Flaking Ideal for Clothes Accessories and More (3.4 Fl Oz / 100 ML)
BLUEBIRD$6.884.4★192 rev
Artecho Fabric Medium 8oz / 236ml
Artecho$8.714.8★28 rev
Newest
by launch date
Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags
Shuttle Art$9.9214 rev
Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes
Smallbudi$9.2331 rev
Artecho Fabric Medium 8oz / 236ml
Artecho$8.7128 rev
Falling in Art 8 Oz Professional Fabric Paint Medium for Fabric Painting Acrylic Fabrics Medium for T-Shirts Bags and DIY Projects
Falling in Art$9.2134 rev
Nicpro Professional Effects Fabric Medium 33.8oz Bottle with Pump Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for DIY Clothing T-shirts Shoes Jeans Bags
Nicpro$21.86473 rev
Trending
90-day click momentumShuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags
Shuttle Art$9.925.0★
7 Artists Fabric Medium for Acrylic Paint 4.2 fl oz Turn Acrylics Into Washable Fabric Paint | Soft Flexible Matte Finish No Cracking | Textile Medium for T-Shirts Denim Shoes & Tote Bags
7 Artists$7.664.4★
Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes
Smallbudi$9.234.3★
Tulip Textile Medium Makes Acrylic Paint Permanent on Fabric 8 fl. oz.
TULIP$8.604.7★
Artecho Fabric Medium 8oz / 236ml
Artecho$8.714.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Jun, Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It keeps the paint pliable”
“Exactly as advertised”
“Easy to use”
“I was able to build the color”
“Great value”
“Great, Lasting Product”
“gave a good result”
“The paint adheres well”
“Overall, this is a very good, well-designed, unique product”
“It also stays soft”
What buyers complain about
“rubbery which makes me think it would impart those properties to the paint you mix it with”
“it leaked”
“expensive”
“doesn't show the color correctly”
“Wasn't filled to the top this is it without using it at all btw like there's a good amount not filled”
“It made them a little stiff”
“Be aware of manufacturer defect”
“The instructions don't even mention using it in a well ventilated room”
“The product itself is a thin consistency”
“a gift I needed to make because I didn't have enough of my other medium to finish my projects”