eyelets for paper crafts
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Price range
Great$5.91–$48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,453.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$104K$104K/yr · 169K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
23
Top-5 brand share
91%
Open market
5%
- We R Memory Keepers66%
- PAXCOO9%
- LZBRDY7%
- Meifuly5%
- Croptuck4%
- ONLYKXY4%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
We R Memory Keepers Crop-A-Dile Eyelet | Blue Comfort Handle Craft Supplies Hole Punch Eye Setter Paper Punch Tool Use on Chipboard Fabric Thin Tin Leather Plastic Punches Hole Punch Tool Eye Setting
We R Memory Keepers$28.274.7★7,357 rev
Crop-A-Dile II Big Bite Punch
We R Memory Keepers$48.544.7★3,493 rev
803Pcs Grommet Eyelet Pliers Kit 1/4 Inch Grommet Tool Kit with 800 Metal Eyelets Grommet Hand Press kit for Leather Crafts(Inside Dia: 6.4mm/Outer Dia: 12mm (A.I.S.)/Flange Width: ~3mm)
PAXCOO$9.864.4★6,948 rev
We R Memory Keepers- Crop-A-Dile Eyelet Setter Punch Kit Pink Includes 100 Eyelets Comfort Handle for 1/8 or 3/16 Inch Holes Metal Craft Paper Leather Fabric and More
We R Memory Keepers$42.364.8★3,404 rev
LZBRDY Professional Eyelet Punch Pliers Kit (3mm & 5mm) Heavy Duty Grommet Tool for Leather Canvas & Fabric Ergonomic Effortless Hole Puncher with 160Pcs Metal Eyelets for DIY Crafts & Repairs
LZBRDY$29.014.2★81 rev
Newest
by launch dateLZBRDY Professional Eyelet Punch Pliers Kit (3mm & 5mm) Heavy Duty Grommet Tool for Leather Canvas & Fabric Ergonomic Effortless Hole Puncher with 160Pcs Metal Eyelets for DIY Crafts & Repairs
LZBRDY$29.0181 rev
Croptuck (Taupe Large (18-24)
Croptuck$9.941,487 rev
Croptuck (Black Large (18-24)
Croptuck$9.911,487 rev
3/16 & 1/8 Grommet Tool Kit and Eyelet Hole Punch Plier Grommet Eyelet Pliers Tool Set with 160 Pcs Metal Grommets Eyelets and Case for Leather Bags Clothes Belt Cards and Crafts
vidabita$28.50133 rev
Litoexpe 1/8 Inch (3mm) ID Grommets Eyelets 200 Pieces Metal Grommet Kit Hole Self Backing Eyelet for Repairing Canvas Clothes Leather (Brass)
Litoexpe$5.91572 rev
Trending
90-day click momentumCroptuck (Black Large (18-24)
Croptuck$9.914.3★
Croptuck (Taupe Large (18-24)
Croptuck$9.944.3★
Crop-A-Dile Hole Punch & Eyelet Setter-Rose Gold
We R Memory Keepers$31.174.7★
ONLYKXY 50 Pieces Shoe Boot Lace Hooks Buckle Rivets Loop Ring with Rivets Shoe Boot Buckle (Silver)
ONLYKXY$7.034.6★
We R Memory Keepers Crop-A-Dile Power Punch for 0.25 Holes - Scrapbooking Tool Compatible for Most Tin Metal Craft Paper Leather Fabric
We R Memory Keepers$16.384.7★
Demand
Weekly Amazon search volume, last 31 weeks — +0.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy peasy”
“Excellent product”
“Good deal”
“As advertised”
“very useful and works”
“so far they are reliable”
“Love the color”
“And is heavy duty”
“Sizing was accurate”
“comes with clear instructions”
What buyers complain about
“Garbage poor quality”
“Broken in a couple days”
“Grommets are all small”
“Doesn't work”
“Bit difficult to use”
“The directions are not very detailed”
“Even with the low price it still didnt seem worth the money”
“Did not work for material I was using”
“Because of flimsy feel”
“Not fore heavy material at all”