eyelet punch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.01avg listing price — sweet spot $15–$100
Price range
Great$9.86–$48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,491.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 129K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
17
Top-5 brand share
100%
Open market
0%
- We R Memory Keepers81%
- LZBRDY9%
- Croptuck5%
- PAXCOO5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
We R Memory Keepers Crop-A-Dile Eyelet | Blue Comfort Handle Craft Supplies Hole Punch Eye Setter Paper Punch Tool Use on Chipboard Fabric Thin Tin Leather Plastic Punches Hole Punch Tool Eye Setting
We R Memory Keepers$28.274.7★7,357 rev
Crop-A-Dile II Big Bite Punch
We R Memory Keepers$48.544.7★3,493 rev
We R Memory Keepers- Crop-A-Dile Eyelet Setter Punch Kit Pink Includes 100 Eyelets Comfort Handle for 1/8 or 3/16 Inch Holes Metal Craft Paper Leather Fabric and More
We R Memory Keepers$42.364.8★3,404 rev
LZBRDY Professional Eyelet Punch Pliers Kit (3mm & 5mm) Heavy Duty Grommet Tool for Leather Canvas & Fabric Ergonomic Effortless Hole Puncher with 160Pcs Metal Eyelets for DIY Crafts & Repairs
LZBRDY$29.014.2★81 rev
Crop-A-Dile Power Punch Tool-Disc
We R Memory Keepers$22.464.7★853 rev
Newest
by launch dateLZBRDY Professional Eyelet Punch Pliers Kit (3mm & 5mm) Heavy Duty Grommet Tool for Leather Canvas & Fabric Ergonomic Effortless Hole Puncher with 160Pcs Metal Eyelets for DIY Crafts & Repairs
LZBRDY$29.0181 rev
Croptuck (Taupe Large (18-24)
Croptuck$9.941,487 rev
Croptuck (Black Large (18-24)
Croptuck$9.911,487 rev
803Pcs Grommet Eyelet Pliers Kit 1/4 Inch Grommet Tool Kit with 800 Metal Eyelets Grommet Hand Press kit for Leather Crafts(Inside Dia: 6.4mm/Outer Dia: 12mm (A.I.S.)/Flange Width: ~3mm)
PAXCOO$9.866,948 rev
Crop-A-Dile Hole Punch & Eyelet Setter-Rose Gold
We R Memory Keepers$31.177,357 rev
Trending
90-day click momentumCroptuck (Black Large (18-24)
Croptuck$9.914.3★
Croptuck (Taupe Large (18-24)
Croptuck$9.944.3★
Crop-A-Dile Hole Punch & Eyelet Setter-Rose Gold
We R Memory Keepers$31.174.7★
We R Memory Keepers Crop-A-Dile Power Punch for 0.25 Holes - Scrapbooking Tool Compatible for Most Tin Metal Craft Paper Leather Fabric
We R Memory Keepers$16.384.7★
Crop-A-Dile II Big Bite Punch
We R Memory Keepers$48.544.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy peasy”
“It seems to be really well made”
“very useful and works”
“Good deal”
“As advertised”
“Seems like it will last, works great, and is affordable”
“Sizing was accurate”
“comes with clear instructions”
“Love the color”
“The clamp and eyelet assembly work easily and well”
What buyers complain about
“Garbage poor quality”
“Dont work”
“broke”
“The hole punch was too big”
“Bit difficult to use”
“The directions are not very detailed”
“Even with the low price it still didnt seem worth the money”
“It does'nt work on even the thinest materials”
“Because of flimsy feel”
“does not work”