eyeballs
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good$4.77–$39.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,360.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 442K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
44
Top-5 brand share
45%
Open market
49%
- TIHOOD14%
- Jashem10%
- Skylety8%
- XKDOUS7%
- Cutextris6%
- GXXMEI6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jashem 8 Pairs of 4 Colors 22mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (22mm)
Jashem$9.174.4★605 rev
32 Pieces Halloween Eyeballs Plastic Half Eyeballs Spooky Scary Horror Props for Halloween Trick or Treat Party Cosplay (Cute Colors)
Skylety$8.154.3★507 rev
TIHOOD 100pcs/box 12mm Doll Eyeballs Half Round Acrylic Eyes for DIY Doll Bear Crafts Halloween
TIHOOD$9.954.5★769 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
TIHOOD 48PCS 8 Colors 20mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (20mm)
TIHOOD$10.094.3★101 rev
Newest
by launch date
Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)
Generic$7.658 rev
Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)
Felmnkoi$13.9913 rev
Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(2PCS)
Felmnkoi$21.9713 rev
Cutextris 30PCS Plastic Halloween Eyeballs Half Fake Eyes Spooky Scary Horror Props for Halloween Party Decorations Kids Trick or Treat Goody Bag Fillers DIY Craft & Haunted House Terror Decor
Cutextris$9.802 rev
CYUXING 2Pcs Halloween Fake Eyeballs Realistic Eyeball Prop Horror Decoration Scary Movie Hand Made Ripped Out Eyes for Halloween Trick or Treat Party Favors
CYUXING$8.7110 rev
Trending
90-day click momentumCutextris 30PCS Plastic Halloween Eyeballs Half Fake Eyes Spooky Scary Horror Props for Halloween Party Decorations Kids Trick or Treat Goody Bag Fillers DIY Craft & Haunted House Terror Decor
Cutextris$9.805.0★
Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(2PCS)
Felmnkoi$21.972.3★
Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)
Generic$7.652.5★
Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)
Felmnkoi$13.992.3★
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“The quality seems solid so far”
“Super fun for kids”
“As advertised”
“Good price”
“They have great stickiness”
“Easy to use”
“Delicious & Fun”
“the colors of the eyes are bright”
“no breaks either”
What buyers complain about
“Don't Stick”
“Hard to use”
“Very tiny”
“Garbage”
“Description inaccurate”
“They are a bit pricey”
“the candy tasted terrible”
“they started to melt”
“They did not glow at night”
“Very fragile”