eye stickers
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,774.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.33avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Price range
Bad$4.77–$17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$73K$73K/yr · 162K searches
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
16 falling
Sellers
30
Top-5 brand share
70%
Open market
26%
- Lependor37%
- Miaasfjk11%
- Abvsdu9%
- JIAKAI8%
- FKEYTO4%
- DaKuan4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lependor Black White Eye Stickers Labels -2000 Pcs Per Roll
Lependor$6.014.8★2,394 rev
500Pcs/Roll Black Googly Wiggly Eye Labels Cartoon Cute Stickers Eyeball Craft Toys Self Adhesive Vinyl Waterproof Stickers DIY Arts Home Egg Decoration Scrapbook Phone Funny Easter Party Favor
Miaasfjk$5.764.2★19 rev
2000 Pieces Eye Stickers Labels Googly Eyes Self Adhesive Eye Stickers Eyes for Crafts for DIY Handmade Arts and Crafts Toys and Home Decoration Black and White
Abvsdu$6.994.7★87 rev
2000 Pieces Eye Stickers Labels Self Adhesive Eyes Stickers for DIY Handmade Arts and Crafts Toys and Home Decoration Paper Material Black and White
JIAKAI$6.064.7★603 rev
520 Pcs Wiggle Googly Eyes with Self-Adhesive
FKEYTO$4.974.6★1,300 rev
Newest
by launch date
1000 Pcs Eye Stickers Roll Holographic Wiggle Eyes Stickers Self Adhesive Craft Eye Labels for DIY Projects Decoration Gift Wrapping Scrapbooking
Kerosly$7.582 rev
500Pcs/Roll Black Googly Wiggly Eye Labels Cartoon Cute Stickers Eyeball Craft Toys Self Adhesive Vinyl Waterproof Stickers DIY Arts Home Egg Decoration Scrapbook Phone Funny Easter Party Favor
Miaasfjk$5.7619 rev
4000 pcs Eye Stickers DaKuan 2 Models Eyeball Stickers Eyes for Crafts Sticker Eyes for Handmade DIY Crafts and Decorations (Black and White and Colour)
DaKuan$11.9113 rev
GEEHUA 80 Pcs Animal Eye Stickers Round Dragon Eye Decals Waterproof Vinyl Colorful Sticker Eyeball Aesthetic Decal Eyeball Gifts for DIY Water Bottle Scrapbook Laptop Art Decor
GEEHUA$5.6141 rev
520 Pcs Wiggle Googly Eyes with Self-Adhesive
FKEYTO$4.971,300 rev
Trending
90-day click momentum1000 Pcs Eye Stickers Roll Holographic Wiggle Eyes Stickers Self Adhesive Craft Eye Labels for DIY Projects Decoration Gift Wrapping Scrapbooking
Kerosly$7.585.0★
500Pcs/Roll Black Googly Wiggly Eye Labels Cartoon Cute Stickers Eyeball Craft Toys Self Adhesive Vinyl Waterproof Stickers DIY Arts Home Egg Decoration Scrapbook Phone Funny Easter Party Favor
Miaasfjk$5.764.2★
4000 pcs Eye Stickers DaKuan 2 Models Eyeball Stickers Eyes for Crafts Sticker Eyes for Handmade DIY Crafts and Decorations (Black and White and Colour)
DaKuan$11.915.0★
Wiggle Eyes Stickers 0.5-Inch Black 1000/Pack
Creativity Street$12.704.6★
Julie Wang 100PCS 12MM Self Adhesive Dragon Animal Googly Wiggle Eyes for DIY Craft Sticker School Classroom Arts Crafts Decoration
Julie Wang$10.134.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Also fun for school activities”
“Adhesiveness worked well”
“the right size”
“Will do the job”
“The price was right”
“Very easy to use”
“is well-proportioned”
“Perfect craft item”
“Appreciate that they come with a storage container”
“Fun stickers for STEM projects”
What buyers complain about
“Don't Stick”
“Hard to use”
“the largest”
“wouldnt work”
“Listen, I didnt intend to become a god-tier prankster; I just had $8 and a lapse in judgment”
“Quantity Over Sanity”
“Quality and design are not good”
“The photo on amazon is deceiving”
“Defective”
“spill all over”