eye black colors
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Growth
Great+100.6%90-day search growth — must beat 0% to launch
Avg price
Great$16.15avg listing price — sweet spot $15–$100
Price range
Good$5.85–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,168.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 38K searches
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
42
Top-5 brand share
76%
Open market
17%
- Sun Zapper32%
- Zalan15%
- Dmsky14%
- Warmify8%
- Zinka7%
- Franklin Sports7%
- Open — no brand owns it (9 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zalan Colored Zinc Stick Set of 8
Zalan$21.854.6★903 rev
Sun Zapper Zinc Oxide Mineral Sunscreen Stick SPF 50+ Water Resistant 4-Pack (Pink Blue Green Yellow) Rainbow Pack For Face & Body Made in Australia
Sun Zapper$34.894.7★488 rev
Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans
Dmsky$9.124.6★245 rev
Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day
Warmify$9.814.6★97 rev
Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Pink Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made
Sun Zapper$11.494.6★507 rev
Newest
by launch dateEye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day
Warmify$9.8197 rev
Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue
Franklin Sports$13.462,323 rev
Wismee Eye Black Stick 12pcs Multi-Colors Anti-Glare Under Eye Black Sports Grease Stick Set for Baseball Softball Soccer Lacrosse Hockey Athletes Sports Training Sweat-Proof & Long Lasting
Wismee$18.2333 rev
DALVGFN 12 PACK EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Sweat-Proof Eye Black Grease Paint Game Day Sports Fans Accessories Smooth & Long Lasting
DALVGFN$19.6726 rev
CCbeauty 12 Pack Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Eyeblack Waterproof Last All Game Smooth Application High Pigmented Color 10 Multicolors
CCbeauty$19.9934 rev
Trending
90-day click momentum
EyeBlack BattlePaint Bright Colored Battle Paint Under Eye Black Sport Stick Grease for Pro Athletes and Super Fans Baseball Softball Football 2 Sticks Baby Blue
EyeBlack$10.814.6★
Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day
Warmify$9.814.6★
Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue
Franklin Sports$13.464.6★
Glitter Sunscreen SPF 50 Lotion 4.5oz - Sparkle & Shimmer Sunscreen - Colored Sun screen for Kids & Women - UVA/UVB Sunshine Protection + 80 Min Water Resistant - (Scented) (USA Made)
TROPICAL OTT3RS$16.554.5★
Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Green Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made
Sun Zapper$10.504.5★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +100.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Shade match”
“Its very affordable for the quality”
“Great for your skin”
“Good for the price”
“Very moisturizing”
“feels good too”
“Nice glow”
“Great coverage”
“Nice for summer”
“Easy to use”
What buyers complain about
“Colors are off”
“Looks oily on”
“Smells a little weird”
“Allergic Reaction”
“Very drying”
“Not sheer, thick coverage”
“Broke out skin”
“Opened and used”
“Not full coverage so you would need to add make up on top if you want that look”
“Poor quality”