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evil eye beads

Skip it52/100

a small market ($42K/yr) — evil eye beads doesn't clear our bar today.

Market/yr

$42K

Growth (1y)

+209.6%

Products

41

Brands

27

was 25 a year ago

Sellers

31

Price range

$5.16–$16.80

Returns

1.0%

Rating

4.5★

52/100

Skip it

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
78
×0.30
Competition
72
×0.20
Quality gap
42
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +209.6% year over year.
6K3KSpike '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Competition

20%NBEADS
  • NBEADS20%
  • Praisebank11%
  • Hicarer10%
  • LUBINGSHINE9%
  • XKDOUS6%
  • BB Beadthoven5%
  • Other (21 brands)39%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 27 brands and 31 sellers compete here.

Brands

27 rising

was 25 a year ago

Sellers

31

Top 5 brand share

56%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 41 tracked products in this niche.

NBEADS 14.1/Strand (about 38pcs) 9.5mm Handmade Evil Eye Lampwork Beads Blue Color Flat Round Lampwork Spacer Beads DIY Crafts Evil Eye Charms for DIY Bracelets Necklace Jewelry Making

NBEADS 14.1/Strand (about 38pcs) 9.5mm Handmade Evil Eye Lampwork Beads Blue Color Flat Round Lampwork Spacer Beads DIY Crafts Evil Eye Charms for DIY Bracelets Necklace Jewelry Making

NBEADS

$6.534.6★2,084 reviews

Praisebank 24 Style 800 pcs Evil Eye Beads for Jewelry Making Evil Eye Charms with 1mm Hole

Praisebank 24 Style 800 pcs Evil Eye Beads for Jewelry Making Evil Eye Charms with 1mm Hole

Praisebank

$12.834.7★2,182 reviews

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS

$5.164.7★1,714 reviews

200 Pieces Flat Round Evil Eye Beads Handmade Resin Lampwork 8mm Charms Spacer Beads for Bracelets Necklace Jewelry Craft Making(Mix Colors)

200 Pieces Flat Round Evil Eye Beads Handmade Resin Lampwork 8mm Charms Spacer Beads for Bracelets Necklace Jewelry Craft Making(Mix Colors)

LUBINGSHINE

$7.494.6★1,289 reviews

NBEADS 60 Pcs 5 Colors Handmade Evil Eye Lampwork Beads 8mm Flat Round/Disc Turkish Eye Beads Mini Loose Glass Spacer Beads Charms for DIY Bracelets Necklace Jewelry Making

NBEADS 60 Pcs 5 Colors Handmade Evil Eye Lampwork Beads 8mm Flat Round/Disc Turkish Eye Beads Mini Loose Glass Spacer Beads Charms for DIY Bracelets Necklace Jewelry Making

NBEADS

$7.734.6★38 reviews

150 Pieces Evil Eye Beads Xmas Evil Eye Handmade Resin Beads Charms Round Evil Eye Spacer Beads Turkish Handmade Beads for DIY Bracelet Earring Necklace Craft Making (8 mm)

150 Pieces Evil Eye Beads Xmas Evil Eye Handmade Resin Beads Charms Round Evil Eye Spacer Beads Turkish Handmade Beads for DIY Bracelet Earring Necklace Craft Making (8 mm)

Hicarer

$7.304.6★531 reviews

Beadthoven 60Pcs 12mm Evil Eye Glass Cabochons 10 Styles Half Round Glass Cabochons Blue Flatback Evil Eye Domes Beads for DIY Crafts Scrapbooking Necklace Earrings Bracelet Ring Jewelry Making

Beadthoven 60Pcs 12mm Evil Eye Glass Cabochons 10 Styles Half Round Glass Cabochons Blue Flatback Evil Eye Domes Beads for DIY Crafts Scrapbooking Necklace Earrings Bracelet Ring Jewelry Making

BB Beadthoven

$9.544.3★42 reviews

400Pcs Blue Evil Eye Beads for Jewelry Making 8mm Evil Eye Charms for Bracelet Making Handmade Resin Turkish Evil Eye Spacer Beads Charms Round Bead for Bracelets Necklace Earrings DIY Crafts

400Pcs Blue Evil Eye Beads for Jewelry Making 8mm Evil Eye Charms for Bracelet Making Handmade Resin Turkish Evil Eye Spacer Beads Charms Round Bead for Bracelets Necklace Earrings DIY Crafts

Lestp

$8.624.7★403 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“These beads are so beautiful and high quality”

Size-Overall15%

“lovely consistent size”

Durability8%

“very durable”

Color7%

“Cute colors”

Value For Money7%

“Good deal”

Advertised Vs Actual Product6%

“Exactly as described”

Ease Of Use5%

“Easy to use”

Design-Overall4%

“Good quality and beautiful designs”

Gifting Purpose3%

“I got this for Christmas”

Material Quality3%

“They are made out of plastic”

What buyers complain about

Size-Overall33%

“it is a little tight”

Ease Of Use11%

“it was kind of hard to understand how to fasten them/put them on”

Material Quality10%

“They are plastic”

Quality-Overall10%

“Poor quality”

Color7%

“Can't use all dark blue”

Functionality-Overall5%

“Backings dont work”

Rusts/Corrodes5%

“Almost immediate tarnish”

Value For Money2%

“Waste of money”

Safety Standards2%

“Not very safe”

Assembly/Installation2%

“hard to hold while installing”

Top return reasons

  • Size-Overall60%
  • Advertised Vs Actual Product10%
  • Value For Money5%
  • Quality-Overall4%
  • Color3%
  • Defective Material/Parts3%
  • Material Quality3%
  • Functionality-Overall2%
  • Scratch Resistance1%
  • Safety Standards1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.